Customized Banner Images & Products
If you’re looking for an easy way to get started with personalization, DataCue helps you modify your banners, mastheads, and advertising in order to convert as highly as possible.
- A/B testing to determine what content performs the best
- Customization features, so your store matches the ad that people clicked
- Weekly tips on content & ad strategy
Starting at $9.99/month for Shopify & Shopify Plus, $99.99/month for PrestaShop & WooCommerce
Cross-platform Personalization – Even Over Email
For those who want to personalize their product recommendations, LimeSpot is a perfect tool. With plug-and-play installation, easier customer discovery, and recommendations that change based on product performance, LimeSpot is personalization that’s easy to set & forget. And with email recommendations being custom-tailored to customers, now LimeSpot works across your two most important channels as well.
- Product recommendations optimized to demographic profiles
- Post-purchase personalizations
- Automated first-time visitor support
Starting at free, with a $20/mo plan for email personalization
Omnichannel Personalization, From In-store to Emails to Pop-ups
Nosto is a major personalization force in DTC, allowing the biggest brands to match their personalization strategies between their in-store experiences, emails, mobile apps, and online stores. It’s great if you’re a large or rapidly growing DTC brand with many touchpoints, and you want to unify everything into one consistent experience.
- Dynamic product recommendations
- Personalized category pages
- Dynamic personalization of email, based on past purchasing behavior
Starts at $1,000/month
Segmentation & Personalization with Dynamic Q&As
The best way to know what your customers are thinking is to ask them. And RightMesssage provides a terrific experience for surveying customers, gathering data on their motivations, and adapting your store to meet their needs.
- Q&A pop-ups allow for rich, bespoke personalization of content
- Higher email subscription rates through relevant opt-in forms
- Landing page optimization for segmented ad traffic
Email integration with ConvertKit, ActiveCampaign, Drip, and HubSpot
Starts at $29/month
User Experience Tools - Wireframes & Prototyping
When you’re putting together new design decisions to test, you want to find a way to rapidly convey your ideas to the team. That’s where good wireframing tools come in: they allow you to create mock-ups as you desire, showing layout, behavior, and edge cases. That helps prototypes get built out at lower cost, with fewer bugs.
Wireframing & Sketching for Cloud & Desktop
For those who want to create wireframes & sketches to outline new functionality, Balsamiq has been around for a while – and it’s always risen to meet the needs of each generation of UX designers. With fast prototyping and sketching support across all platforms you’d typically want to use, you can easily manifest your ideas, make something the team can look at, and then move into the build process with confidence.
- Rapid prototyping with fast sketching
- Mac & PC support
- Easy drop-in elements for most UI situations
Starts at $9/month or $90/year. Desktop client is available for $89.
Wireframes & Flowcharts for Mac & iOS
OmniGraffle is a Mac- and iOS-only wireframing, flowcharting, and layout application. It works equally well for interior designers to lay out rooms, engineers to lay out flowcharts & specification diagrams, and designers to create rich wireframe prototypes. I’ve personally used OmniGraffle for almost 20 years in my career, and recommend it highly to new designers & anyone with an interest in prototyping.
- Professional-grade layout tools
- Multiple layers & shared layers for complex wireframing documents
Create your own stencils – or drop one in from a widespread community
$249.99 upfront for Mac, $119.99 for iOS
High-fidelity Prototyping for Mac & the Cloud
For those who want to create higher-fidelity mockups, Sketch allows you to create responsive layouts quickly & simply. With a wide library of UI elements and fast export, you can create storyboards rapidly and share with your team using their Sketch Cloud service.
- High-fidelity prototyping for real-world interfaces
- Quick export at multiple breakpoints
- Facilitation of rapid mockups at typical screen sizes on both mobile & desktop
$99 for the first year, $79/year thereafter
If you run a store, you should be running heat & scroll maps on it. They’re one of the easiest research methods out there, and they yield rich insights that you can easily take action on.
The Best Heat Mapping Tool for Shopify Plus
There are many heat mapping tools out there, but Hotjar is the best in our experience. It’s set up within minutes, and you don’t need any technical know-how to do so: only a code snippet in your theme. With heat & scroll maps, behavior recordings, and in-page surveys, Hotjar is perfect for stores of any size.
- Heat & scroll maps, behavior recordings
- In-page survey functionality for quick segmentation
- Quick funnel analysis to identify key drop-off points
Free plan available; paid plans start at $29/month
Fast & Easy Heat Maps
Mouseflow is another excellent heat mapping tool, with an additional feature: the ability to track mouse movements as customers browse your store. This is great for understanding what people are reading – and what they aren’t.
- Tracking of mouse movements on heat maps
- Robust segmentation
- Form field drop-off funnels
Free plan available; paid plans start at $24/month
User Experience Tools - Usability testing
The easiest way to get started with usability testing for small businesses
Usability testing is a tremendously powerful tool for stores, but it’s often the purview of enterprise-level businesses. Conversion Crimes changes this. With affordable, à la carte pricing and a fast turnaround, you’ll be able to recruit the right participants, run example tasks, and rapidly understand what works and what doesn’t.
- Fast turnaround
- Concierge to build tests for you
- No subscription pricing or other limitations
Starts at $5/participant
Enterprise-grade Usability Testing
For larger businesses with enterprise-grade needs, UserTesting is the original usability testing platform. With robust recruitment from a large pool of participants, you’ll be able to get started testing within an hour or two.
- 1-hour turnaround
- Use one of their scripts – or customize your own
- A large pool of participants for screening purposes
$49 per participant, limited to 15 per account
Subscription-based Usability Testing for Routine Research
TryMyUI is another usability test provider that has been around for about as long as UserTesting, but targets mid-sized businesses that are interested in running new rounds of tests every single month. Instead of charging per participant, TryMyUI provides subscription plans that make it easier to forecast in the long run.
- Fast turnaround
- Mobile-first focus
- Monthly subscription plans only
Starts at $99/month
User Experience Tools - Recruitment
The Best Remote Interview Recruitment Tool
If you aren’t interviewing customers on a routine basis, you really should be. And if you are, you know that recruitment is the toughest part of the process. How do you get people on the phone at all – and how do you ensure that they’re the right people to generate valuable insights?
Ethnio helps you put together screeners, which are surveys that are focused exclusively on making sure that you have the right participants with the right qualifications.
- Custom screeners for the best possible research
- Target all visitors or past customers
- Reach out to qualified participants in a click
Starts at $79/month
User Experience Tools - Surveys
Post-purchase Surveys For Actionable Conversion Insight
The best way to understand what customers are thinking is to ask them. And the best way to understand how customers felt about their purchase is to ask them right after they made it. Enquire Labs helps you do exactly this, by putting post-purchase surveys on your store’s order status page.
- Drop-in surveys on a customer’s thank you page
- Find out how customers heard about you
- Figure out what channels to invest in next
Starts at $30/month
The biggest, still one of the best
If you want to make lots of money on evidence-based optimization, ask your customers what they think about your store, product, and competition. And the best way to do that is through a survey tool like SurveyMonkey. They’ve been around for years – and with affordable individual pricing, rich segmentation, and branching logic, you’ll be able to get started asking the right questions of the right people for the right reasons.
- Custom, dynamic surveys
- Branching logic
- Insert post-purchase – or launch a deep-dive survey of your whole customer base
Free plan available; paid plans start at $32/month
Great User Experience for High Completion Rates
If you want to create surveys with a little more polish, Typeform is great for the purpose. Typeform’s surveys have higher completion rates because they’re enjoyable to use and they don’t feel daunting to customers. They also allow you to create custom layouts & designs to match your own brand – and they have many of the features that you’ve come to expect out of a more powerful surveying platform.
- Slick completion UX on both desktop & mobile
- Batch analysis of free-form responses
- Custom layouts to match your brand
Free plan available; paid plans start at $35/month
Social Proof & UGC Tools
Obviously, social proof matters when promoting your products. You want to come across as a safe bet; it’s wiser for conversion and customer goodwill. Let’s talk about how to automatically gather reviews, display them on product pages, and promote social proof storewide.
Photography-driven Reviews App
If you run a visual brand, consider adding Loox, which promotes the photos that your customers take. Sometimes a picture matters more than the words that your customers write – especially for fashion, skincare, and cosmetics. With unique discounts & incentives for your customers, you’ll also be able to incentivize review completion.
- Photo-based reviews
- Automatic collection across your whole product line
- Automatic unique discounts & incentives
Starts at $9.99/month
SEO-focused Product Reviews With Easy Installation
Judge.me is a newer entrant into review apps, but it’s easy to install, affordable for stores of any size, and provides just enough functionality to work well for your needs. With web, email, push, and SMS notifications, you’ll be sure to reach customers where they are, every time. And with quick syncing with Facebook, your reviews will be viewable across all of the channels that matter to your store.
- Asks past customers for reviews upon installation
- Facebook sync
- Video support
Free plan, with photo & video reviews starting at $15/month
Full Suite of Review & Loyalty Solutions
For larger stores on Shopify Plus, nothing beats Yotpo. It’s been around forever, it contains all of the tools that you need to gather reviews & promote social proof, and it works great. All of the best direct-to-consumer (DTC) brands use it, and it’s familiar to customers. It also provides a rich customer loyalty program, allowing your store to win back customers and increase CLTV in the process.
- Full-service loyalty programs
- SMS campaigns
- Review collection after purchase
Free plan, with premium plans targeted at large businesses
Product Reviews & Net Promoter Scores (NPS)
Stamped is the best review platform if calculating your brand’s NPS matters to you. NPS is useful for tracking your brand’s loyalty & equity over time – and it also helps you understand what really matters to them. Stamped also contains all of the usual review tools that you’d come to expect from a platform of their kind, with robust moderation at scale, cross-channel follow-ups, and curation across your store.
- Review display at critical points across your store
- Retargeting on Instagram & Facebook
- Rich search results on Google
Free plan, with photo & checkout reviews starting at $15/month
When optimizing, it’s not enough to just run A/B tests. You need the right ideas. Tests are only as good as their ideas. And you want optimization to have real impact.
With this roundup, you should be able to get all of the tools that you need to research what your customers say, what your customers do, and how your customers will respond when you make changes in your store.
If you want to know how to use any of these tools to level up your store’s AOV & conversion rate, take a look at our most recent book, Value-Based Design. Thanks for reading!