How To Decide Which Messenger Marketing Platform is Right For Your Store
What percentage of your traffic isn’t completing their purchase? Bet you wish it was lower.
Messenger Marketing is the (not so secret) secret to maximizing Ecommerce conversion rates…
The painful reality is that the average Ecommerce store has a 69.57% cart abandonment rate.
To put it into perspective: if you were a brick and mortar store, that’s almost 70% of your customers reaching the front of the line, full carts, and wallet in hand… only to walk out before paying.
But why do they leave?
Well, 58.06% of US consumers say it’s because they’re either “not ready to buy” or “just browsing”.
Now, no one’s keeping the lights on just for browsers. If you’re spending the money getting in front of them, you need them to buy.
And that’s where the power of Messenger Marketing comes in.
Messenger Marketing platforms like Octane AI, ShopMessage and Recart (and more) allow you to catch customers that would have stopped at browsing, and bring them back to the store by engaging with them on Facebook Messenger - sending them fast, personalized responses based on their browsing activity and questions.
And with 80% of shoppers revealing they’re more likely to buy from a company that provides a personalized experience… it’s also the perfect way to build a connection with new visitors to your site or socials.
So next time someone comments on your post, clicks on your ad, visits your site, or abandons their cart… you can open up an automated Messenger conversation specifically designed to engage them with your brand and convert them into paying customers.
How to Choose the Right Messenger Marketing Platform
If you're a relatively small store, chances are you simply won’t need a platform that’s feature-heavy. Reducing cart abandonment might be your primary goal. And in that case, a streamlined Messenger Marketing only platform suitable to just this stage of the funnel may be your best bet.
But if you’re looking for rapid growth and have the resources, opt for a platform that’s feature-heavy and can grow with you. The time you invest in setting it up will be worth it in the long run.
And for enterprise solutions, you’re going to want the tools that cater to the big brands.
It’s also worth noting that there is a sort of lock-in cost with Messenger Marketing. The platform you choose runs the relationship with all the users under your control, and switching platforms can be tricky, because it may mean starting your user count back at 0. Imagine if that’s how switching email service providers worked… That said, there are ways to maintain your user base when migrating. Honestly, I’m not sure exactly how it works, I just know it's tricky.