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Trusted Ecommerce and Shopify App Partners

Your Starting Tech Stack and Beyond

Pre-Vetted and Trusted Shopify App and Ecommerce Tech Tool Providers Tested by Us for Quality, Transparency, and Value

Here's a long list of all top-tier Ecommerce and Shopify apps in the ecosystem, that we have been able to test and partner with thus far.

This list is constantly expanding, check back for new partners.

Have an app that is worthy of being featured? Contact us here.

 

Before we get into the tools, I'd like to spend a minute teaching you my strategy for vetting and choosing the right Shopify apps, for my own stores.

Understanding The Shopify App Ecosystem

All tools can be broken into two main categories:

  • KPI driven tools, which improve a value metric in your business and should impact revenue, growth, and/or margin.
  • Time saving tools, which free up your human capital to focus on other activities.

Be clear on which type of tool you're looking for. Most of the time it should be KPI driven, but if you're considering switching providers, it could be more for a time/money saving reason.


How to Choose the Right Shopify Apps For Your Store

When looking for a tool that fits with your store, you should prioritize for these 6 questions:

1. Is it built for Ecommerce?

If not, it may be missing key integrations and features. We want solutions that understand the unique problems of Ecommerce, because they aren't the same as B2B...

2. What is their focus metric?

Find the one metric this tool "promises" to increase and tie that back to the value it will provide to your business, hopefully directly back to revenue. At the worst, tie it back to customer satisfaction.

Bonus: Define the expected impact of the tool and report back on it's success or failure.

3. Do you have the resources and know-how to properly execute and use this tool to its fullest?

If not, should you hire additional resources, or should you shelve this tool until you have more time.

4. Are they priced fairly for the value they provide? Are they priced on a value metric? Are you paying for features that you already have / don't need?

If you're paying for two tools that do the same thing, there's a cost waste, and typically some convolution between the tools. Figure out if this tool covers exactly what you need. While you want to prepare for growth and enacting "cool" features in the future, it's important to be able to compartmentalize what you need today from what you need tomorrow.

5. How do the features differentiate from competitors?

If it's unclear, I'd typically go with a market leader, best funded, or best reviewed.

6. Does this tool fit with the rest of your tool stack?

It's more important than ever that all of your tools talk to each other. Make sure it integrates with your core apps appropriately. Make sure the sales rep isn't saying "yes," but really means that you have to use a webhook or Zapier (both are workarounds when you don't have a direct integration, which is always prefered).

Featured Tool

Badly timed pop-ups can be annoying, increase bounce rate, and cost you $$$.

Privy's pop-ups, on the other hand, allow for extremely granular targeting and segmentation to increase email capture rates, cart abandon recovery rates, and conversion rates.

My favorite features are:

  • The fact they can get 500% more abandon cart emails than Klaviyo/Your Email Service Provider.
  • Dynamic, time-sensitive discount code generation, so that you can give people "You have 3 days before this coupon expires," type messages.
  • Very easy A/B testing so you can always be improving.
  • Integrations with all major Messenger Marketing, SMS, Web Push, and Email providers.
  • Built for Ecommerce!

All Current Ecommerce Tech Partners

Klaviyo

Email marketing for Ecommerce has never been easier. Klaviyo comes locked and loaded with sequences for key stages of the customer journey. Spend a few hours customizing and launching these sequences, and integrating Klaviyo with your email capture and Messenger marketing tools.

Spently

Spently is a “quick optimization” kind of tool that helps you optimize the easily overlooked notification emails that Shopify automatically sends out to your customers.

What are notification emails? Only the most opened emails you send to your customers… They are things like your order receipt, shipping details, etc.

Spently makes it easy to improve these emails to drive very serious cross-sell and upsell opportunities, and a way to track the ROI of the improvements you’ve made.

Privy

Now that you've got email marketing squared away, you will want a clever way to capture email addresses. This is where Privy comes in: Email capture and on-site conversion rate. It integrates with Klaviyo and Octane, so that you can capture email addresses, and other valuable information. And then the magic happens: Segmentation and personalization. From here, show cat lovers cat photos, and dog lovers dog photos. Men see men's clothes. Women see women's clothes. You getting the picture?

Sendlane

Turn your passion into sales with automation. Sendlane is a tool that helps you send unique content to each contact that’s aligned with every stage of the customer lifecycle. Sendlane empowers eCommerce brands and content creators to collect, segment, and automate their customer's journey through email and SMS marketing.

LimeLight

LimeLight is a subscription management platform providing marketing automation, billing optimization, and data intelligence for ecommerce merchants. LimeLight powers ecommerce entrepreneurs enabling them to maximize revenue through powerful analytics, flexible billing, risk management, and recurring customers.

Omnisend

It’s time to get more out of your marketing- and whether that’s a higher ROI, a better rapport with your customers, or more time out of your day, Omnisend let’s you get it done quicker and easier. Omnisend helps their customers grow their businesses by building stronger connections with their customers.

Influencer Marketing

Loox

You've got a new store, and one of the most important things you can do, is get more social proof on your product detail pages. Loox is a photo review app so that you can get the review and the picture of the customer using the product, which is great for social media, on-site social proof, and it actually helps retain that customer.

Carro

Influencer marketing, so hot right now... But you don't have the budget for that, or do you? GetCarro is an influencer marketing platform designed to help you identify which of your customers are also influencers. 🤯 Focus on the influencers that already care about your products and you're very likely to get raving reviews, for cheap or free.

TrustAds

TrustAds is the world's first providers of automation for Snapchat Ads! In a world of increased demand for marketing automation, TrustAds was born to serve the needs of Facebook, Instagram and Snapchat advertisers. Monitor, protect and optimise your Facebook and Instagram Ads using smart rules to identify and boost your best ads while killing those with poor performance. Maximise profit, minimise time. 24/7.

Foursixty

With Foursixty's Influencer tracking system, you'll be able to measure the ROI of your influencer and gifting programs. See who drives engagement and and keep your influencers accountable with our tracking tools. They make it easy for you to discover key brand advocates, fans, and influencers.

Messenger Marketing

Octane AI

Messenger marketing is a powerful channel that can engage customers, create a personalized experience, and really open up a whole new avenue for growing your store. This is a tool that is only as powerful as the person that wields it. You have to make the investment into Messenger marketing, to get substantial value from it.

ShopMessage

 

Conversion Rate Optimization

Fera AI

Privy helps with pop-up conversion and segmentation, but what about tweaking your product detail page, or checkout page. Maybe add some urgency, or well-timed social proof. Fera is the perfect A/B testing tool that gives you access to 100s of proven skills for increases conversion rate optimization.

Bold Upsell

We're optimizing our store for increasing sales, but we also want one customer to buy more. Use Bold Upsell, in conjunction with Bold Brain, to find the right products to suggest at the right stage of the customers journey. Move customers that were going to buy 1 lb of coffee up to the 2 lb bag. Or maybe they need more coffee filters. The possibilities are only limited by your product catalog.

Loox

You've got a new store, and one of the most important things you can do, is get more social proof on your product detail pages. Loox is a photo review app so that you can get the review and the picture of the customer using the product, which is great for social media, on-site social proof, and it actually helps retain that customer.

JustUno

Combining the power of your audience's onsite micro-interactions with insights gathered from billions of additional user sessions, Justuno organizes and analyzes your data to present in-depth and straightforward reporting and analytics.

 

Loyalty

Smile

What would help incentivize a photo review? How about if you give each new customer "points" for reviewing the product and store experience? Smile is a retention and loyalty tool that is very easy to setup and will truly incentivize referrals and repeat purchases.

LoyaltyLion

Loyalty Lion is one of the leading and fastest growing points (or credit) based retention and loyalty tools in the Ecommerce ecosystem. Users can log in, earn points, unlock rewards, and, depending on your setup, get discounts or free products from the store, and many other options of providing additional value to the users.

 

Shipping


Final Thoughts

Your tech stack will continue to evolve as your company grows, and as the landscape changes. The future of Ecommerce will include more augmented reality, improved communication between your logistics and customer service, and marketing for that matter.

Expect costs to increase as you grow, but your percentage of revenue dedicated to technology should end up shrinking over time as the company scales.

Good luck.

Derric's tool recommendations changed my life.

- Real Ecommerce CEO -

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