All about
SMS Bump is an SMS marketing tool designed specifically for Shopify stores. They are the largest SMS marketing tool in the Shopify app market, and they have extremely robust functionality and features.
The first thing to know about SMS is that there are serious compliance concerns. You can’t just text anyone at any time, and they have to opt in in a specific way. SMS Bump is great for compliance, in fact, they have an article, SMS compliance for Ecommerce in 5 minutes. You know I love getting things done in under 5 minutes.
They have idiot proofed their software to make sure you don’t do anything out of compliance or overly costly from your end, and trust me, not all competitors have protected you like they have.
One of the important components to compliance is getting that opt in. SMS Bump allows you to modify your checkout page (which is scary, but worth it) so that users can opt in to receive SMS. This allows for SMS abandon carts, SMS shipping notifications, and SMS marketing campaigns. All great things, proven to increase ROI.
Their tool allows you to easily segment by country, by price of SMS, because sending texts does have a fixed cost associated with it, and by time of day. Perfect for avoiding a 12AM message to a customer, which is typically against international law, by the way. They do all this with automatic IP detection and phone number detection software, you don’t have to worry about it from your end at all.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
SMSBump's dynamic abandon cart message, which populates the exact items in the cart with images, and drives the user back to purchase. They also have similar functionality for post-purchase upsells, yay!
Another crucial feature is the dynamic coupon code, so that you can send unique, time sensitive offers, that drive urgency and increase conversion rate.
They serve nearly the entire world and automatically navigate all compliance issues so that you don’t have to.
Their tool allows you to easily segment by country, by price of SMS, because sending texts does have a fixed cost associated with it, and by time of day. Perfect for avoiding a 12AM message to a customer, which is typically against international law, by the way. They do all this with automatic IP detection and phone number detection software, you don’t have to worry about it from your end at all.
The key metrics are abandoned cart save rate, on-site conversion rate, and retention rate.
Adding SMS marketing to your mix increases conversion rate and helps you build a stronger relationship with the customer. SMSBump is the industry leading SMS tool to do that for Shopify stores.
There are some initial setup needs. You need to ensure you are compliant and setup your opt-in locations, which could be a pop-up, on your shipping detail page, or other places. Don’t worry about making these adjustments to your checkout pages, which should not be done by an amateur. You can ask their team for assistance.
You will want to setup and run SMS automations and campaigns and integrate this with your existing marketing efforts, which can take more time, perhaps up to 10 hours additional setup with 3 hours a month in marketing and reporting time.
You should launch SMS marketing early on in your store’s lifecycle, as it really can be used at any stage, and it scales with your store. If you’re running an established store and aren’t doing SMS yet, what are you waiting for? It’s a proven revenue driver and not difficult to implement.
There is a small fixed costs associated with SMS marketing, which means stores with low margins could be negatively impacted by adding SMS. It’s also less valuable, but probably still worth it, for stores that don’t work on post-purchase retention or repeat purchases.