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If you're focused on bringing traffic to your Shopify store and are ignoring your conversion rate, you're leaving a huge amount of money on the table. Boosting your traffic can generate more sales, but increasing your conversion rate will do so exponentially while not having to increase your ad spend.
Traffic is only one part of the revenue equation:
Traffic x Conversion Rate x Average Order Value = Revenue
In this talk, UPPERCASE Co-Founder and CTO Baris Yuksel will discuss some common website blunders and how you can leverage Conversion Rate Optimization to improve your customers' buying experience and increase your revenue.
About Baris Yuksel:
Baris is currently the Co-Founder and CTO of Uppercase. He has deep domain knowledge, having built large scale engineering systems that managed local business data at Google. He has spent years developing algorithms and running & evaluating A/B tests, and has multiple patents in these areas.
Baris has 14 years of leadership experience in e-commerce technology, big data, data engineering and cloud based applications. He has a computer science degree from MIT.
