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Antifragile Ecommerce Scorecard
May 27, 2021 10:00 AM
Common Thread Collective
The next season of ecommerce growth will be more tempest than tidal wave.
Increased competition. Less data (thanks to iOS 14 and mounting privacy requirements). Plus, a post-COVID return-to-retail world.
The answer isn’t in your ad account.
Instead, join us to unearth the seven metrics that make your business antifragile. Not just durable, but one that improves under pressure:
- Lead times
- Supplier terms
- Opex % of revenue
- Diverse traffic
- Contribution margins
- 60-day LTV
- Distribution channels