In the not-so-distant future, AR/VR will bring us closer together by narrowing the gap between the physical and digital worlds. By breaking barriers imposed by time, finances, culture and distance, these technologies will help people connect more meaningfully.
In this new world, every interaction and experience has the ability to be more transformative, more engaging, and more human. As such, brands must decide the role they play.
Do you invest in these technologies now? How does a brand voice translate in this environment? And what are the moments to take the mic vs. giving it to consumers?
In this conversation, we’ll explore these questions and discuss what brands and people may do, expect, and desire as we step into the future of presence with AR/VR.