Connected Commerce Summit Dubai 2025

The Connected Commerce Summit Dubai unites senior leaders from the Middle East’s most innovative brands and retailers to explore the evolving relationship between physical and digital shopping.

With a focus on omnichannel strategies, retail media, and shopper marketing, this one-day event examines how consumers are seamlessly moving between online and offline channels—and how businesses can adapt to meet them there.

It’s a space for regional decision-makers to share ideas, lessons from the market, and strategies that drive real-world results.

If you attend, you will:

• Gain fresh insights into the omnichannel shopper journey and how to create a consistent, engaging experience across every touchpoint.
• Explore how retail media is evolving in the region and how to measure its impact on brand growth.
• Learn shopper marketing best practices from regional and global experts who have successfully navigated changing consumer behaviours.
• Hear case studies from leading Middle Eastern brands and retailers on balancing in-store presence with digital commerce.
• Connect with peers, partners, and solution providers to spark collaborations that can accelerate your business performance.

Whether you’re a retailer looking to strengthen your omnichannel strategy or a brand seeking to maximise your retail partnerships, the Connected Commerce Summit Dubai offers actionable insights tailored to the Middle East market.

For the full agenda, speaker line-up, and registration information, visit the official event website.