Connected Commerce Summit Dubai 2027

The Connected Commerce Summit Dubai is a **one-day **summit in Dubai and the Middle East's first CPG-focused event built around OmniShopper, AI, retail media, and digital shelf strategies. Run by My Digital Shelf as part of its global Connected Commerce Summit series, it spans categories from food and beverage to healthcare, personal care and beauty, and household goods.

The summit brings senior leaders from FMCG brands, retailers and technology partners across the region together to explore how omnichannel, digital commerce and retail strategies are reshaping shopper journeys and commercial execution in the Middle East. The room skews heavily brand-side, with most attendees coming from FMCG brands, alongside retailers and a smaller group of solution providers.

Here's what you'll take away:

• Real MENA case studies: lessons from leading Middle Eastern brands and retailers on balancing in-store presence with digital commerce
• Omnichannel path-to-purchase: how to create a consistent, engaging shopper experience across every touchpoint
• Retail media that performs: how retail media is evolving in the region and how to measure its impact through smarter attribution
• Data, analytics & AI: using predictive analytics and retailer data to stay ahead of shopper trends and drive commercial growth
• A community of peers: connect with decision-makers across grocery, consumer goods and tech to spark real collaborations

Whether you're a retailer strengthening your omnichannel strategy or a brand looking to get more from your retail partnerships, the Connected Commerce Summit Dubai delivers actionable insights tailored to the Middle East market.

This is a paid event. Check the event website below for the full agenda, speaker line-up, and registration.