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As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient and genuine than ever before. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?
At the Digiday Media Buying Summit LIVE, please join us to discuss how this space continues to shift amid different expectations to appropriately allocate media dollars to match the world around us. How are agencies grappling with DEI? What KPIs are top of mind? How are buyers braced for changing marketer sentiments surrounding the platforms? Join us to hear the issues, and subsequent solutions, for a successful 2021.
