Digiday Programmatic Marketing Summit 2026

Digiday Programmatic Marketing Summit is a 3-day in-person eCommerce event held at W Nashville, Nashville, TN.

Ideal if eCommerce marketers and agency leaders want an unvarnished look at how AI agents are reshaping programmatic buying, plus practical ways to strengthen the fundamentals, governance and measurement that sit underneath automated decision-making.

What attendees can expect:

• Agentic programmatic reality check: Expect on-stage sessions that dig into how ad buyers are putting agents to work and what real-world tests are showing, including where automation performs well and where it falls short.
• A clearer view of the ad tech landscape: If you attend, you will get a guided tour of emerging agentic ad tech standards and how to navigate a fast-evolving “intelligence layer” across platforms and partners.
• Buy-side control, identity and measurement updates: You will hear sessions tackling the bid stream, shifts in identity signals, and measurement in an agentic era, including how approaches like MMM and MTA fit as buying becomes more automated.
• Candid peer problem-solving: Expect behind-closed-door town halls (for agencies and brands) designed for open discussion, shared challenges and practical fixes, including building a “challenge board” together.
• Structured networking with purpose: If you attend, you can book 10-Minute Meetings to connect with technology platforms and build business relationships, alongside receptions, meals and networking breaks.

Across three days, the agenda blends editorial-led talks with sponsor workshops, sponsor dialogs and sandboxes, plus dedicated time for coffee breaks, cocktail receptions, breakfasts and lunch. An interactive working group brings attendees together to brainstorm the skill sets programmatic marketers will need going into 2027. The format is built for both learning and deal-making, with takeaways that translate into stronger oversight, processes and team readiness.

This is a **paid **event.

For venue details, updates, and the latest event information, check the event website below.