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June 20, 2023 5:00 AM
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DTC: Why Retention is the New Acquisition

Jun 29, 2021 7:00 AM
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– 44% of retailers primarily focus on customer acquisition and only 18% prioritize customer retention.

– Acquiring a new customer can be 25 times more expensive than retaining an existing one.

– Increasing customer retention rates by 5% could result in a 25% increase in profits!


We all know why customer retention is crucial for your brand’s success. It’s the “how” that is the hardest part of it! Kristen LaFrance, Head of Resilient Retail at Shopify, will join us to answer this question and give you hands-on tips to achieve a successful retention model.

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