Emerce B2B Digital 2027

B2B Digital is a paid, one-day conference held at WTC Rotterdam in Rotterdam focused on scaling B2B growth in an AI-driven market.

Why attend:

B2B Digital is a high-signal, practical event for B2B decision-makers who want real-world playbooks for modern digital growth—especially where AI, data and commerce are reshaping how buyers discover, evaluate and purchase.

Across keynotes, case studies and expert sessions, this event spotlights how B2B organizations can stay visible and competitive as AI increasingly mediates customer journeys, and as the lines blur between B2B, D2C, marketplaces and platform business models.

The program emphasizes tactics you can apply quickly (not theory), with perspectives from brands and specialists across digital strategy, marketing, sales and technology.

What attendees can expect to get:

• **AI use cases: **how AI can support forecasting, lead scoring, pricing, service, and scalable self-service without losing the human edge.
• **Go-to-market strategy: **if you attend, you’ll sharpen your Ideal Customer Profile thinking and learn how teams are building pipeline with digital-first, account-based approaches.
• **Tech stack decisions: **practical guidance on API-first and composable architectures, CDPs, realtime data, and what “integration” needs to look like to move faster.
• **Visibility in the AI era: **how discovery is changing (including shifts from classic SEO thinking toward emerging GEO approaches) and what that means for B2B demand generation.
• **Cross-team alignment: **concrete ways to reduce friction between sales, marketing and IT so execution matches ambition.
• Peer benchmarking: exposure to how other B2B organizations translate strategy into operational steps, helping you pressure-test plans and spot gaps early.

For more details, speaker updates, and ticket information, check the event website below.