Growth Lab | Brand Copywriting Masterclass: Writing Amazing About Us Pages
Join us for the second webinar in this FREE three-part online bootcamp and learn how to leverage storytelling and compelling copy to help turn browsers into buyers.
Your About Us page is one of the Top 3 most-read pages on your e-commerce website. In this 60 minute session, Phat Chiem, founder and chief storyteller at StoryCraft, will dive into tips and techniques for writing your About Us page in a way that connects with your audience.
In this masterclass, you will learn:
✔︎ How the About Us page drives conversions for e-commerce brands
✔︎ Storytelling tricks to create an emotional connection with your brand
✔︎ The five kinds of stories every brand should be telling
✔︎ Different ways to convey your brand story on your About Us
✔︎ Visual storytelling techniques to grab your customer’s attention
✔︎ How the best e-commerce brands are using their About Us page