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June 20, 2023 5:00 AM
Paid event
Free to join

Growth Lab | Brand Copywriting Masterclass: Writing Amazing About Us Pages

May 13, 2021 2:00 PM
Hosted by:
Growth Lab

Join us for the second webinar in this FREE three-part online bootcamp and learn how to leverage storytelling and compelling copy to help turn browsers into buyers.

Your About Us page is one of the Top 3 most-read pages on your e-commerce website. In this 60 minute session, Phat Chiem, founder and chief storyteller at StoryCraft, will dive into tips and techniques for writing your About Us page in a way that connects with your audience.

In this masterclass, you will learn:

✔︎ How the About Us page drives conversions for e-commerce brands

✔︎ Storytelling tricks to create an emotional connection with your brand

✔︎ The five kinds of stories every brand should be telling

✔︎ Different ways to convey your brand story on your About Us

✔︎ Visual storytelling techniques to grab your customer’s attention

✔︎ How the best e-commerce brands are using their About Us page

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