In light of the coronavirus pandemic, Amazon seems more untouchable than ever - in 2020 alone, it reported a 38% increase in annual revenue to an incredible $386 billion.
And while the eCommerce industry in general has seen a similar overall boom, how can SMEs compete in the SERPs with companies that seem to have an endless supply of money and resources?
Our answer: with the right strategy.
In our second #Blinktank webinar, Blink SEO's Managing Director Sam Wright and our Senior Account Manager Tabby Farrar, with the help of special guests Bridget Loulie and Sarkis Salleh from eCommerce agency ITQ Digital, will dive into how small- and medium-sized eCommerce businesses can rank for highly competitive keywords by not just implementing effective SEO campaigns but by gaining a deeper understanding of their audience.
Together, our hosts will examine how positioning and audience research can impact rankings, and how you can use this information to attract new customers, deliver a better experience and ultimately increase sales.
We'll also take a closer look at DTC businesses that have successfully managed to outrank Amazon and other industry-leading names, breaking down what exactly helped achieve this and how other businesses can see similar results.
Brand positioning and customer pain points
Understanding the competitive landscape
Content strategy and messaging
Product and category page optimisation
User experience and buyer journeys
At the end, our hosts will hold a Q&A where participants can ask questions about their own businesses and pick up tactics to start building their own strategy toward outranking big-name competitors.