How to Succeed with Facebook Ads as an Impact Retailer

There are 2 billion active users on Facebook each month, but how do you reach them? Generate leads, build awareness and increase sales with these tips to optimize your Facebook ads from Sam Harper, co-founder of Hippy Feet.

Some of the topics Sam will cover include:

* Fundamentals you need to have in place before beginning Facebook advertising

* Getting into the right mindset to approach Facebook ads (Hint: "It's far different from what online gurus may lead you to believe.")

* Basic steps your business can take to improve your Facebook ads performance