Improving Ecommerce and Owning the Customer Journey

Over the last year, consumers have become reliant on digital channels to make purchases and retailers and brands are tied to digital channels to communicate with their customers. Given the rapid growth in ecommerce, 2021 is the year to optimize your ecommerce experience and create customer loyalty by owning your customer’s journey and keeping customers on your brand's site.

Join this webinar to learn how to optimize your website experience to provide as seamless an experience as Amazon. We'll be discussing creating digital stickiness, decreasing click paths, increasing order value, and building trust.

In this webinar, you'll learn:

+ The key ingredients for sticky ecommerce experiences
+ Why a natural language search experience is at the centerpiece of increasing conversion and average order values
+ What metrics are critical to measuring performance while also improving the overall customer journey
+ How to keep customers from bouncing to Google where they’re served competitive ads or Amazon where margins are cut and customer data is nonexistent

SPEAKERS:

• Nick Antoniades, Vice President, CRM and Analytics at Ashley Stewart
• Vivian Chang, VP Growth at Clorox DTC
• Stacey Eddy, Director, eCommerce at KEEN Footwear
• Lee Zucker, Head of CPG and DTC Industries at Yext
• Veronika Sonsev, Co-Founder at CommerceNext (Moderator)