The holiday season can bring more questions than answers regarding your new and existing customers: Are Black Friday shoppers worth retargeting later in the year? Should my CAC decrease during Q4? Customer reporting tools can help DTC brands understand their customer file, and identify where DTC marketers should spend their money.
As the importance of 1st party audience data is increasing in today’s privacy centric world, it is essential that DTC brands learn to maximize its value. In this Measured Incrementality Insights sessions we are surfacing the different strategies and tactics that DTC marketers are using to bolster their campaigns. Our expert panel will explore several topics including: