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Direct-to-consumer used to mean something different only a few days ago. Now, every company, large or small, brands itself as DTC -- meanwhile, hardly any business really fits the bill. This is because the playbook and overarching strategies of being a digitally native brand have drastically changed. So-called DTC brands are inking large-scale wholesale deals with large retailers left and right; their products are often found on Amazon; they're advertising on a slew of channels beyond Facebook and Google.
At the Modern Retail DTC Summit, we're going to dive deep into what it means to be a DTC brand -- speaking with leaders in the space about how their business models have shifted and what they're focusing on in 2022. E-commerce saw huge growth over the last few years, and now brands are figuring out sustainable business practices. Put together, all the sessions will reveal the modern brand playbook of 2022 and beyond.
