Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle and word-of-mouth drives sales. What’s changed is the table stakes need for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.
Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.