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OMNICHANNEL FUTURES 2021
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure their survival. Frictionless commerce is becoming a reality and the store of the future will be less about transactions and more of a focus for experiences.
The pandemic accelerated the digital transformation strategy for all retailers. It maybe obvious to offer a smartphone app, same-day delivery, personalised recommendations and even mobile or contactless payments, but if these capabilities don’t blend seamlessly across multiple channels, the customer experience will be inferior to that of a competitive brand who may do some or all these things well.
Digital-enabled experiences is the primary growth driver for retailers, and you need to make sure you capitalise on the opportunities by avoiding these common mistakes.
This digital event will outline the practical steps that retailers need to take, and the emerging technologies and new strategic partnerships that will help. The retailers that will not only survive, but thrive, in this fast-changing and exciting environment are those that embrace excellence and vision in all the channels they use.
This interactive retailer-led summit will look at a number of key themes, including:
Omnichannel optimisation - delivering a seamless, immediate and convenient experience across all channels
Technology integration and how to embed digital into the fabric of the business – from staff assisted selling on mobile devices to Board-level culture
Transform convenience and fulfilment - latest initiatives in despatch from store, reserve and collect to cater for today’s time-poor consumer
New ways to blend physical and digital to deliver a richer, wider and more personalised shopping experience
How to revolutionise the in-store experience - critical next steps for bricks and mortar retailers
The art of the future store - how retailers must transform to keep pace with change
The growth of smart devices and connectivity resulting in changing consumer behaviour
How to design and deliver marketing content across all channels
Envisioning strategic brand development over all touchpoints
Identify which channels or platforms works better depending on your company and the target
Can you afford to miss this one-day event with incredible speakers, tips, success stories and vital information to help retailers and brands tackle the strategic and day-to-day challenges of running a successful omnichannel business?
