Omnichannel Holidays Social Impact 101
The landscape of retail today is being forged by not only conscious consumers but also educated consumers. Making blanket statements on societal issues without taking action towards a positive change may have been enough at one point, but today's socially conscious consumers are taking the time to educate themselves on the positive actions that a brand takes, which means cause marketing is quickly becoming a need-to-have for brands of all sizes.
When a company leads with purpose, 72% of consumers are more likely to be loyal to that company, and 70% are more likely to forgive that company if it makes a mistake. Now more than ever, integrating social impact throughout the customer journey can lead to increases in AOV, conversion rate, and customer loyalty and lifetime value— helping brands stay on top and beat out the growing competition for direct-to-consumer and eCommerce.
During this 1-hour webinar, we'll cover:
- Why authenticity matters
- Do's and don'ts when giving back
- Creating a 360-approach to social impact
- Integrating omnichannel giving throughout the customer journey
We are joined by leaders from Shopify and top brands to share their insights and ideas on how your brand can maximize your holiday efforts with a (social) impact.