Prepathon 2025

Cloudways Prepathon is the flagship virtual summit built to get eCommerce stores, agencies, and marketers truly peak-season ready—with practical training, live activities, and expert guidance you can apply immediately.

Across three focused days, you’ll learn what actually moves the needle for BFCM and other peak sales seasons—from site speed and UX to AI-driven personalization, mobile-first shopping experiences, payments, and conversion strategy—so you can execute confidently when traffic surges.

If you attend, you will:

• Learn from 15+ industry experts across 20+ sessions, including talks, panels, interactive workshops, and hands-on segments designed for immediate application.
• Stress-test your storefront with live audits, hot seats, and interactive challenges to uncover quick wins before demand spikes.
• Explore AI and automation use cases—covering personalization, practical workflows, and next-gen shopper behavior—so you know what to adopt now (and what to skip).
• Scale operations with best practices for performance, reliability, and readiness across infrastructure, caching, and monitoring during high-volume periods.
• Sharpen checkout, payments, and core performance fundamentals to reduce friction and protect revenue at peak.
• Get platform-agnostic tactics for WooCommerce, Shopify, and custom stacks, plus guidance on analytics, personalization, and retention.
• Connect with peers in moderated chats, group Q&A, and community spaces to trade playbooks and pressure-test ideas.
• Leave with plug-and-play checklists and next-quarter test ideas you can drop straight into your roadmap to future-proof your store.

Prepathon is built to be engaging and actionable, not passive: expect live Q&A, community interaction, and formats that make it easy to translate insights into execution.

Prior editions drew thousands of participants, with a consistent focus on real-world preparation for peak demand—this year continues that hands-on tradition with fresh content and activities.

This is a free online event with limited virtual capacity (registration required).

Check the event website below for the latest agenda, speaker lineup, session timings, and to register.