Mastering the Art or Science of forecasting trends can be an essential asset for any fashion or FMCG retail businesses. This immersive masterclass in partnership with The Ecommerce Club, is dedicated to unravelling the intricacies of trend forecasting in the ever-evolving world of fashion & FMCG retail.
Designed for design, marketing and retail professionals, this masterclass provides a comprehensive understanding of the processes, tools, and methodologies crucial for anticipating, predicting and adapting to upcoming trends.
From analysing historical data to interpreting cultural shifts and technological advancements, participants will learn to navigate the dynamic landscape of trend prediction with precision and creativity. Expert-led panels, interactive workshops, and case studies will equip attendees with the skills and knowledge needed to anticipate trends, innovate product lines, and strategically position their brand in an ever-changing market. Join us to uncover the secrets of trend forecasting and stay at the forefront of the fashion & FMCG retail business.
Learning areas, we hope to cover:
• Basic principles of trend analysis
• How accurate are trend forecasting agencies?
• Trend analysis & forecasting for design teams
• Trend analysis & forecasting for marketing teams
• Trend analysis & forecasting for ecommerce / retail teams
• Short term trends to anticipate.
• Longer terms trends to anticipate.