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Product Overview

Updated: 10/18/19

Octane is a Messenger and SMS marketing platform built for Ecommerce stores, currently dedicated completely to integrating with Shopify and Shopify Plus.

This is a fast-moving startup that is releasing features non-stop, so expect new features to have come out by the time this video is live.

If you plan on using the tool for retention, blasts, and deeper engagement, and can allocate equivocal resources as you do to Email, then you will want a tool like Octane.

Who is this for?

Built for Ecommerce stores, currently dedicated completely to integrating with Shopify and Shopify Plus.

Who is ths not for?

Thing is, Octane is for businesses of every stage! Everyone is on Messenger nowadays and your business can really benefit by giving this a try.

The Secret Sauce:

They have a boat-load of opt-in tools, great sequences and flows, tons of integrations, and fair pricing.

And now SMS, which most Messenger tools don't have. There are a lot of benefits having both Messenger and SMS under one 'roof.'

I'm also a huge fan of their comment response tool, which turns commenters into subscribers.

Category

Messenger Marketing

Customers

1500+

Company Size

20+

Founded

2017

Pricing

  • Monthly
BASIC PRO (Recommended) ENTERPRISE

$9/month

$209/month

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For merchants just starting out.

All the features you need to get started with Facebook Messenger marketing.

SMS is not included in this plan.

For fast-growing merchants.

Includes everything you need to grow, acquire, retain and support customers with Facebook Messenger + SMS.

For high-volume merchants on Shopify Plus or another enterprise-level ecommerce platform looking for expert help or specialized solutions.

Top Integrations

Viral Loops Shopify Integration

Octane AI Alternatives

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How Will This Work With My Store?

What metrics will this help me improve?

Messenger marketing always starts with an opt-in strategy, such as a pop-up or checkbox at checkout, and then the most basic functionality are abandon cart flows. What you want to see here is 1-3 an abandon cart messages that show the exact items in the cart that the user left, and a custom, time sensitive discount code.

Of course, the goal of Messenger and SMS marketing is trackable revenue. Which includes referral and retention revenue, because if you implement Octane properly, you should see positive results in repeat purchases and refer-a-friend campaigns.

What makes Octane different than competitors?

Octane has some really great functionality, including a comment-response bot that allows anyone that comments on your posts to opt-in to Messenger.

They do both Messenger and SMS well allows for better cross-channel communication.

They currently claim to have the most Ecommerce specific flows of any Messenger platform, including Abandon cart, browse abandonment, welcome series, win backs, post-purchase flows, and anything else you want to build.

They have artificial intelligence working to identify common questions and proposing answers. Which makes for a scalable conversational marketing strategy and mitigates many customer service inquiries.

They have advanced analytics for tracking revenue from Messenger and SMS campaigns.

You can create sponsored message campaigns to anyone engaging with your Facebook page within the Octane platform and automatically tie it to your existing flows.

How long will it take to setup Octane?

It’s 5 minutes to start making money, but a ton of work can go into weekly, and even daily campaigns. As long as you have the proper resources, and a little creativity, I would consider the time dedicated to this channel to be very similar to email, with slightly more responses expected for your customer service team.

You will want a great marketer in charge of the channel, someone that is tuned into the other marketing efforts. In a large organization, I would consider one dedicated marketer to Messenger. But to start, your head of marketing (or you as the one person show) can handle the workload.

When should I use Octane?

The good thing with Octane, is that you can start with the plug-and-play version, and re-visit when you have more time to build out robust functionality.

This means that any and every store should have some sort of Messenger marketing strategy, especially if you advertise on Facebook.

As your store grows, and traffic grows, the channel becomes more powerful and you will appreciate the retention tools and customer service opportunities - that is, the ability to communicate with your customers 1 to 1, at scale.

When should you not use it?

Even with older demographics, or some other “my customers aren’t on Messenger” bs, or low volume, low traffic stores, you can still deploy a Messenger strategy. Your audience is on Messenger. Messenger is also cheaper than SMS, which means its extremely cost effective.

Who will use and manage Octane?

You will want a great marketer in charge of the channel, someone that is tuned into the other marketing efforts. In a large organization, I would consider one dedicated marketer to Messenger. But to start, your head of marketing (or you as the one person show) can handle the workload.

Messenger marketing can be highly interactive, and typically a bit more fun - with GIFs and memes galore. Put someone creative in this role and prosper.

What complementary tools might I use with Octane?

You can integrate with a tool like Privy or JustUno to use your existing pop-ups to collect Messenger subscribers.

Octane also integrates with loyalty program tools so that you can create retention oriented campaigns - 'refer new customers with your link,' 'share this on social,' 'earn points,' etc.

Other than that, the Shopify integration will be able to pull in order data to relay shipping, order, and refund data to your customers in real-time, reducing customer service inquiries and increasing customer satisfaction.