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Product Overview

Updated: 3/13/19

What is Privy?

Privy is an Ecommerce focused pop-up building tool that helps increase your on-site email (and Messenger, and web push) capture and conversion rate with easy to design drag and drop form collectors that work across all browser types - desktop, tablet, mobile, etc.

The Secret Sauce:

Their segmentation components are super powerful. Being able to dynamically segment users and serve them the right type of offer based on whether they’ve purchased before, what pages they visit, the size of their cart, the products in their cart, or user-input like if they tell you they have a cat or dog. So cool. 

 

Category

Conversion Rate Optimization

Email Capture / Email Marketing

Customers

Over 300,000

Company Size

20+

Founded

2015

Monthly Average Page Views

  • Per Month
Under 5,000 page views 10,000 page views Over 100,000 page views

Free Plan

$20/month

$250/month

Access to all features

$10/month for your first 1000 email contacts

Dedicated onboarding specialist to walk you through the tool

$5/month for every additional 1,000 contacts in your database

Top Integrations

Viral Loops Zapier Integration

Privy Alternatives

How Will This Work With My Store?

Where is the Aha moment?

The ability to segment users based on choices and behavior and bring that into a drag and drop display, with dynamic coupon code generation.

What does Privy do that no one else can do?

There are a couple that really stand out. They have an immense amount of integrations, which means most likely they work with your existing tech stack.

They now have the email automation functionality, which could be a substitute for a tool like Klaviyo, at least for some components of your marketing automation.

Their segmentation components are super powerful. Being able to dynamically segment users and serve them the right type of offer based on whether they’ve purchased before, what pages they visit, the size of their cart, the products in their cart, or user-input like if they tell you they have a cat or dog. So cool.

They also have amazing support.

Who has to manage Privy? How many different people?

You would want your head of marketing or digital marketing manager (or yourself as the CEO) managing segmentation, branding, and copywriting.

You may need to bring in a designer and chat with your head of Ecommerce to determine the best product or discount strategy.

When should someone not use Privy?

If you’re just going to do one boring generic pop-up across your site, or if you aren’t going to segment and optimize your email collection strategy, I may consider a cheaper, simpler alternative.

Now, a lot of people might be saying, “I hate pop-ups” and “I never fill them out.” Two things on that:

  1. You don’t have to make these annoying or instant. Setup timing that makes sense to you.
  2. Just because you think this is annoying, doesn’t mean it actually is. A well-done pop-up is a great way to get interaction from your site visitors and drive deep engagement. You need to put behind this concept of a “bad” pop-up and focus on what you can do to creatively inspire your site visitors to join your tribe.

How much setup time? Maintenance time?

You would want to spend about 5 hours setting up Privy with as much detailed segmentation as possible, pulling in your own branded images and offer copywriting.

From there you may spend up to an hour a week adding and tweaking offers, adjusting A/B tests and analyzing results.

For $250+ range, you will get a couple onboarding sessions.

What types of companies does Privy work well for? Which ones tend to fall flat?

Privy is a great tool for stores of any size who can spend a little bit of time building a segmentation and personalization strategy.

For small stores, Privy is a great first step in collecting and converting email leads.

For growing stores, it's about reducing abandon cart rate and segmenting offers based on source and browsing behavior.

For enterprise stores, it may be about enriching the CRM with more customer data, really honing in on top performing offers, and testing not just for conversion rate, but for profit.