AMP

AMP is an online tool that helps eCommerce businesses, especially those selling products directly to customers, run and grow their stores more easily. It brings together different features that online shops need, like tracking profits, understanding customer habits, sending marketing messages, and boosting sales, all in one place.

AMP uses artificial intelligence to look at your store’s data and give you helpful tips or even automate some tasks to save you time. For example, it can tell you which products are making the most money, help you recover sales when items are out of stock, and make it easy to offer product bundles or special deals.

AMP works with popular platforms like Shopify and connects to tools like Google, TikTok, and email marketing services. Overall, AMP is designed to help online store owners make smarter decisions, keep customers coming back, and grow their sales without extra hassle.

AMP stands out from other eCommerce tools by offering a truly unified platform that combines advanced analytics, marketing automation, and revenue-boosting features in one place. Unlike many tools that only handle a single function, AMP connects profit tracking, customer insights, and marketing actions seamlessly.

Its AI, Cortex, not only analyzes store data but also provides actionable recommendations and automates optimizations to drive growth. AMP’s deep integration with platforms like Shopify, Klaviyo, and major ad channels makes it easy to centralize operations. This all-in-one approach helps brands save time, reduce complexity, and increase profits efficiently.

AMP helps improve key eCommerce metrics such as customer lifetime value (LTV), profit margins, average order value (AOV), customer retention, and acquisition costs. It also boosts conversion rates, tracks real-time revenue, and reveals insights on marketing performance, enabling smarter, data-driven decisions for online store growth.

Who would use AMP:

AMP is ideal for eCommerce managers, marketing teams, data analysts, and business owners seeking to optimize store performance. Customer support and operations teams can also benefit from its unified features, gaining actionable insights and automating tasks to improve store efficiency, retention, and growth.

How big a project is setup:

Setting up AMP is designed to be straightforward and quick, especially for stores on platforms like Shopify. Most integrations and features work out-of-the-box with minimal technical skills required. Onboarding usually takes a few hours, making it accessible for both small teams and larger eCommerce operations.

AMP is great for eCommerce businesses, especially direct-to-consumer (DTC) brands and online retailers using platforms like Shopify, Amazon, or WooCommerce. It’s ideal for companies looking to grow by optimizing marketing, tracking key metrics, and improving customer retention—whether they are startups, scaling brands, or established stores wanting more efficient operations.

AMP’s automation and analytics tools are best suited for stores selling physical products and managing inventory. However, it wouldn’t work well for businesses outside eCommerce, such as service providers, content creators, or purely brick-and-mortar stores without an online sales presence, as its