CartStack is a cart abandonment platform that offers a full suite of website abandonment campaigns and tools. It is able to capture behavioral data from your customers in real time as they navigate, add to cart and begin checking out on your site. From that data, they are able to generate campaigns to recover sales that have been abandoned.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
CartStack really puts their money where their mouth is, offering a free trial that is not based on a time frame, but on actual results. They allow you to use their product completely free until you have recovered $1,000 in revenue. That is a huge way to really see how a product works for you. They also offer free email crafting services, even with their free trial, so you can get the most out of their platform. And again, they are a market leader in cross-channel abandon cart, focused on just this one issue, which is one of the biggest issues in Ecommerce.
What you’re looking for metric-wise is an overall increase in revenue. But you also want to understand recovered revenue tracked from CartStack, changes in your conversion rate, and you’re looking for more abandon cart email sends and or SMS’s (or whatever other channel) than your previous provider. You want as many going out as possible, the more sends, the more recovered revenue you will get.
Setup can be done in a few minutes. All you have to do is install a simple tracking code in the global header of your website along with a confirmation page URL and then you can generate your messages. The confirmation page URL allows CartStack to know when a customer converts so they can be removed from the abandonment campaigns.
Everyone should be utilizing some kind of cart abandonment tool. But this will be most impactful for established businesses. This isn’t a magic bullet for all those new store owners that say in the Facebook forums, “I spent $100 on traffic and got all these add to carts but no sales.” People did that because of your jenky brand and lack of product-market fit. You’re not going to get your first sale because you implement this tool.
That being said, if you’re generating revenue consistently and are seeing high abandoned cart rates, this could really help solve that issue.
If you don’t have a lot of website traffic and aren’t seeing that much revenue from your site, you probably don’t need a cart abandonment tool right away. That being said, you should definitely work it into your marketing plan.
Sometimes you may want to focus on a channel, rather than a stage of the funnel, I get it. If you’re low on bandwidth, or don’t consider abandoned carts a big problem for you right now, perhaps what you’re doing with your email service provider or some other 3rd party tool, is good enough for now.