Compat.io is a unique cross-selling recommendation tool that helps merchants’ customers to build curated carts that represent more complete purchases. For example, customers would be guided to add multiple recommended products to cart, creating something like a complete fly fishing set. Similarly, they could add to cart via a “shop the look” experience, or add all the ingredients needed for a particular recipe.
An intelligent taxonomy system syncs with your catalog and enriches product tags to make very complex rules which help their tool to understand which products should be bundled together.
Imagine, for example, a customer has added a fly fishing rod to their cart. Logic would dictate this customer would only want to buy a reel that fits with the weight of the rod in their cart, as well as the right type of lures. Even the pricing of the rod will be taken into consideration - if it’s a top level rod, then the top level reel will automatically be recommended.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
You may think you have the measure of personalization, but Compat.io takes bundling and cross-selling to a whole new level. They are laser focused on building the cart to maximize Average Order Value, while simultaneously maximizing the overall customer experience by ensuring they are getting everything they need to be successful with their purchase.
Compat.io offers cross-selling and bundling functionality, but not other aspects of personalization. Their tool works well with others, so you can continue to leverage other features from different solutions with your tool stack.
Users of Compat.io can expect to see an uplift in their conversion rate, as the customer has more confidence that what they are buying is correct. They absolutely improve average order value with what they claim to be the most effective cross-selling in the world. Customer satisfaction and retention increases, and amazingly can also significantly reduce returns and exchanges, in many cases to almost 0%!
Overall they expect to increase total revenue on the site between 8% and 12%.
Typically the team deciding to implement Compat.io will include something like your VP of Digital Marketing, Head of Ecommerce and your conversion rate optimization expert. For smaller brands, sometimes it’s the CEO (or whoever is on the hook for Ecommerce performance.)
Compat.io will build the taxonomy across your products and product lines. To get live, it can take anywhere from four to five days through to a couple of weeks to get up and running, depending on the level of complexity you need, your unique needs, your site or theme and green-lighting from internal resources on your side.
Compat.io is specifically for merchants where the customer should typically be buying more than one product to make a complete “bundle” or “shop the look” type purchase.
Perfect for companies like:
- Audio/video companies
- Shop the look fashion brands
- “Build your setup” brands like fishing, hunting, or outdoor sporting goods stores
- Grocery stores
If you typically only sell one product, or your products can be bundled in any which way - the bundling options don’t narrow based on the products in their cart - then Compat.io will be less relevant than other personalization tools.