DRIP: Returns For Sale

As of January 2018, Drip pivoted to be a dedicated Ecommerce CRM, or eCRM, if you will.

The core of their marketing automation is currently in Email, but they also integrate with Facebook ads, and multiple sales and project management tools to extend automation. And they are moving fast into other channels like SMS.

As with any good email marketing software, you can setup product page abandonment and cart abandonment sequences, as well as dozens of other common sequences customized to the users browsing history.

A clean & easy solution to sell open box returns directly on your site, in any condition.

A tool to sell open box returns by uniquely highlighting them directly on your product page. Damaged box, clearance, demos, samples, refurbished, or drop-shipped items that can’t be sold as new; sell in any condition with customizable widget. Customers see exactly what they are getting when buying an open box item. Own the customer, sell them direct. Multi-currency. See overview demo link below 'Tutorial'. AI-enhanced translation feature.

• **Fast: **Less than 1 minute to post. It connects directly to your product catalog.
• Maximize sale price: Optionally, price DRIP daily until it sells.
• Branding: Customize the widget to your colors, fonts & wording.
• Support: Experience an obsession with customer service. Phone/text/Chat/Video.
• Clean: Once it sells, it deletes from your site on the frontend & backend.

Drips main impact is going to be in revenue generated from email marketing, but their CRM extends far behind email marketing, to be a holder of all data, which can be used in multiple different ways, most easily through Facebook and Instagram advertising, lookalike audience creation, and better ad segmentation overall.

Typically its your marketing manager or head of marketing that is going to be in this tool on a regular basis. For early stage companies, that's also the business owner. As time goes on, you might have one person fully dedicated to email marketing and marketing automation, and maybe even have a second in here for data analytics and customer journey identification and segmentation.

You'll want to import your database and connect your Shopify integration before anything else. Then your setup is all about creating the flows you need to drive revenue. Onboarding, Abandon Product, Abandon Cart, Abandon Checkout, Post-Purchase, and Retention or Win-back automation. You'll want to coincide these with other channel marketing activities as well, like SMS, push, Messenger, or advertising.

Setup can take quite a while if you are not importing from another provider, really you can get lost for days inside any CRM or email marketing platform.

You need an email marketing platform from day 1 and everyone needs one. You'll want a tool like Drip even more when you are collecting additional customer data, studying customer journey's, or building advanced email marketing automation flows.

There's no clear reason not to use Drip. They have all the features needed to be a full-fledged CRM and marketing automation platform, it simply depends on the needs for your business. They can serve small to large Ecommerce stores and they fit in fine with every vertical.

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