As of January 2018, Drip pivoted to be a dedicated Ecommerce CRM, or eCRM, if you will.
The core of their marketing automation is currently in Email, but they also integrate with Facebook ads, and multiple sales and project management tools to extend automation. And they are moving fast into other channels like SMS.
As with any good email marketing software, you can setup product page abandonment and cart abandonment sequences, as well as dozens of other common sequences customized to the users browsing history.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.