Fera is all about helping merchants gather and display customer reviews and user generated content to actually have an effect on sales. It is meant to be simple and customizable, giving merchants the maximum amount of control over how content is used.
Fera breaks into 4 pieces:
- Content - all the social proof images and videos you need to display across the site.
- Widgets - how and where the content will be displayed on the site.
- Campaigns - how to get more reviews whether through email or on-site pop up (yeah that’s right, a pop-up for previous customers when they return to the site incentivizing them to review).
- Store Stats - all the data you need on conversions, shoppers, orders, etc.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.