GoodCarts gives you free traffic in exchange for you “recycling” your post-purchase customers onto their platform and to other cause-oriented brands whom your customers can buy from.
The experience starts on your Thank You page - the page after the customer has placed an order. Your new customer is hit with a small offer to get discounts on other brands. They click-through, see one or more offers (there’s a slightly different experience if they are coming through mobile vs desktop), choose an offer, enter their email address, receive a discount code, and then they go over to the other brands site to shop and buy.
You as the merchant can install their app for free, go through their activation process which includes choosing your “circle” (which cause you best align with, such as “Black-Owned” or “Made in the USA”). This circle will determine where your offer is shown. From there, their app will automatically incorporate their widget into your post-purchase page, and this will start driving and receiving traffic from their network.
If you need to, you can “blocklist” any competitors in their network from your dashboard. So that, for example, if you are a coffee brand, your competitor coffee brands will not be shown to any of your customers that go over to the GoodCarts network.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
GoodCarts is all about empowering causes that can make a difference in this world. All brands on their platform have been hand vetted by their team and have a cause incorporated into their brand, their product, etc.
Their secret sauce is all about how they get the traffic for their cause-oriented brands, which is with their post-purchase widget on the thank you page. Many other traffic exchange networks operate as ad networks on the front-end of the website. GoodCarts has found that it’s much more valuable to send your new customers directly to more offers.
GoodCarts is going to get you more customers by presenting your special offer to their network and having consumers come over to your store to buy. And again, all of this is coming at no cost. The way you pay is by sending your post-purchase traffic over to them. The more traffic you send, the more traffic you receive.
Installation is easy with just a couple of clicks from the Shopify app store. Typically this would be installed by you as the founder/CEO, or the head of Ecommerce or whoever is in charge of getting more traffic to the store. After install, you are going to go through the activation process by choosing which circle you fit (Founders circle, Black-Owned, Made in the USA, etc.), creating your first discount offer, which integrates with your store to automatically create the custom discount code for the GoodCarts audience. The important thing here is mentioning your cause and why a consumer should buy from your brand. By the way, the coupon can require a minimum amount or only be available for a certain collection or clearance product line… I’m saying you have options. But remember, the goal is to convince and convert their audience into becoming your customers, which means the better the offer, the more consumers will convert.
Once your coupon is created, you will be reviewed by the GoodCarts team for approval. And you’re able to edit your "Thank You" page message and button color to fit your brand, if you want.
GoodCarts is only for cause-oriented brands, which includes:
- “Made in the USA”
- All Vegan
- Premium DTC
- Gen Z Makers
- Shop for Good
- Founders Circle
- Artisan Handmade, and more circles will be launched in the future.
GoodCarts can work for small and starting stores as an initial traffic source, but you shouldn’t expect it to be a magic flood of traffic and sales. The more traffic you send to them, the more exposure they will give you.