The ability to do out of inventory opt-ins, which almost makes you want to go out of stock on purpose, is crucial to increasing opt-in rates.

The on-screen overlay is another great trick to getting opt-ins where many others cannot.

PushOwl has segmentation capabilities based on all of the data available in Shopify, location, Purchase behavior, and a few other things.

The most important metric to impact is first purchase conversion rate. This is typically done by retargeting push notifications.

By having a user opted in to web pushes, they will also receive update messages and future sales promos.

PushOwl should also help with:

• Repeat purchases
• Success of sales campaigns
• Abandon product situations where the product is out of stock.
• Product reviews.

While having one dedicated marketer to managing PushOwl alongside your other channel marketing activities is most ideal, you can absolutely do it yourself as a solo founder or the main marketer in your company. You can either do the one-time setup and forget it, or you can check back regularly for scheduling sales (and other) promotions.

It should take less than an hour to get setup and moving, and you should check back in monthly, or as often as you have new sales campaigns, new products, or new content to promote.

Web push is a serious conversion booster. Any new and growing store that can dedicate a small amount of time and resources to set up the abandon cart and out of stock notifiers at a bare minimum should use PushOwl.

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