The biggest differentiators for Segments are their pre-built segments and suggestive analytics. The pre-built segments save a ton of time on strategizing and organizing data, making it easy to make and execute decisions quickly. It helps merchants to make data driven decisions that can increase revenue. 

Understanding and being able to effectively utilize the data you collect on your customers has a profound impact on your business. Almost every metric across the board can see improvement from properly organized data. 

Segments customers have reported seeing changes upward of 30% in revenue just from utilizing the insights from Segments. You can also compare revenue and other metrics from month to month once you start implementing changes. 

That being said, you have to think of this as an investment in your company's future that will show dividends over time, rather than as something that will immediately produce revenue. 

There is zero integration required to get setup with Segments. Once you create an account and approve installation, the onboarding process begins. It takes a few hours, give or take, depending on how big your store is to get setup, but then you can begin reviewing data and making decisions!

You should be checking in on your data at least once a week, but otherwise there is nothing you need to do to manage this tool.

Once you have 5,000+ customers and at least 6 months of order history, a tool like Segments will be a great addition to your marketing arsenal.