Segments activates the power of data collected within your Shopify store to increase repeat revenue through pre-built segmentation. It takes the data your Shopify store already has and creates actionable insights for you to utilize. With Segments, you can see how many times a customer has purchased, what they’ve spent, whether they’ve purchased recently, etc. and tailor your communications based on that information. Segments helps merchants to unleash the power of data in the same way the big players do, improving customer relationships, increasing repeat purchases and average order value. It is the power of a data scientist and a developer at a fraction of the cost.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.