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All about
Segments activates the power of data collected within your Shopify store to increase repeat revenue through pre-built segmentation. Built exclusively for Shopify, it takes the data you already have and creates actionable insights for you to utilize. With Segments, you can see how many times a customer has purchased, what they’ve spent, whether they’ve purchased recently, etc. and tailor your communications based on that information.
Their intuitive analytics and 1-click integrations with marketing channels like email, Facebook, and Google make it easy to segment a number of campaigns finding opportunities in product journeys, buying cycles and in other customer behaviors.
Segments helps merchants to unleash the power of their 1st-party data in the same way the big players do, improving customer relationships, increasing repeat purchases and average order value. It is the power of a data scientist and a developer at a fraction of the cost.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The biggest differentiators for Segments are their pre-built segments and suggestive analytics. The pre-built segments save a ton of time on strategizing and organizing data, making it easy to make and execute decisions quickly. It helps merchants to make data driven decisions that can increase revenue.
Understanding and being able to effectively utilize the data you collect on your customers has a profound impact on your business. Almost every metric across the board can see improvement from properly organized data.
Segments customers have reported seeing changes upward of 30% in revenue just from utilizing the insights from Segments. You can also compare revenue and other metrics from month to month once you start implementing changes.
That being said, you have to think of this as an investment in your company's future that will show dividends over time, rather than as something that will immediately produce revenue.
There is zero integration required to get setup with Segments. Once you create an account and approve installation, the onboarding process begins. It takes a few hours, give or take, depending on how big your store is to get setup, but then you can begin reviewing data and making decisions!
You should be checking in on your data at least once a week, but otherwise there is nothing you need to do to manage this tool.
Once you have 5,000+ customers and at least 6 months of order history, a tool like Segments will be a great addition to your marketing arsenal.