ShoppingGives is a B2B social commerce platform that allows companies of all sizes to make charitable donations through their customers' purchases. It rethinks the relationship between cause marketing and retailers, providing an opportunity for giving that was previously limited to top retailers.
Most people probably don’t realize that there are a lot of regulations and rules around charitable giving which has traditionally made it impossible for small retailers to give back. ShoppingGives handles all of the red tape for the retailer while allowing the retailer to put the shopper in charge of where their money goes.
ShoppingGives takes care of the entire process of donation tracking, reconciliation, reimbursement and tax deductible donation receipts. This is huge and why social giving was previously only possible for large retailers that had the bandwidth to figure all those things themselves.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
ShoppingGives makes it possible for your customers to decide where their money goes. Instead of your company making a blanket statement on your website that X% of all purchases will go to charity, you can let the customer decide who to give to. And they won’t have to choose to give to a large charitable organization that everyone is familiar with because the platform is limited on options. ShoppingGives connects to every non-profit organization in the country that has filed their paperwork with the IRS, so customers can truly choose any organization they want.
Companies that offer customers a chance to give back see 45% of customers doing so. And that 45% spent an average of 23% more than the customers who did not opt in to giving back. So offering a 2% donation to get 23% more revenue seems like a pretty good trade off to me.
Integration with Shopify and ShopifyPlus stores take less than 30 minutes to get setup. For the other platforms, they can do it for you or work with your developers to get their tool installed, usually in a matter of a couple of hours.
Every company that is making a profit should add social giving to their platform. And companies that aren’t turning a profit should build giving into their margins. Everyone should be a part of the giving economy!
There are times when you might not be ready for this. Maybe you’re a really early store, you haven’t figured out your entire business model, your margins are insanely slim. You will wanna work on some other components of your business before taking this on, but by and large, most companies should be capable of implementing some sort of giving back to their business and it is true that companies that are a little bit more pass-through or don’t have a strong brand are going to benefit less from this. But again, it’s about the choice of cause marketing and being dedicated to a cause.