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The Best Cause Marketing Apps for Ecommerce

Bring mission to your brand and give customers the ultimate feel-good factor with an integrated Cause Marketing app.

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About

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What is cause marketing, and how can it help your brand?

Cause marketing is the practice of incorporating a charitable or “social good” component into your business model – and letting the world know about it. This might involve a donation made for every purchase of a certain product, giving free products to those in need, or making a stand on high-profile social issues.

Data shows that 75% of consumers expect the brands they buy from to be giving back. As more brands make their philanthropic activities a prominent part of their marketing strategy and positioning, the need to raise your game and put similar measures in place increases.

The concept of linking a worthy cause with a brand is nothing new – but with the advent of cause marketing apps, the process just got a whole lot easier (and potentially, more profitable). By integrating seamless donation functionality, slick checkout experiences and easy “round up” options, you have a huge opportunity to improve your customer approval and experience by adding cause marketing apps to your tech stack.

Cause Marketing

What is ShoppingGives?

ShoppingGives is a B2B social commerce platform that allows companies of all sizes to make charitable donations through their customers' purchases.

What is DailyKarma?

DailyKarma is a turnkey Cause Marketing solution that enables merchants and customers, to give back to causes they believe in, right at the point of purchase.

What is GoodCarts?

GoodCarts is a cause oriented marketplace that promotes your site in exchange for sharing offers from their marketplace with your customers post purchase.

What is Givz?

Givz is a cause marketing platform that helps you get more customers while giving back, seeing an averaging increase in conversion rates of 15-20%.

What is

DailyKarma

DailyKarma is a turnkey Cause Marketing solution that enables merchants and customers, to give back to causes they believe in, right at the point of purchase.

What is

GoodCarts

GoodCarts is a cause oriented marketplace that promotes your site in exchange for sharing offers from their marketplace with your customers post purchase.

What is

Givz

Givz is a cause marketing platform that helps you get more customers while giving back, seeing an averaging increase in conversion rates of 15-20%.

What is

DailyKarma

DailyKarma is a turnkey Cause Marketing solution that enables merchants and customers, to give back to causes they believe in, right at the point of purchase.

What is

Givz

Givz is a cause marketing platform that helps you get more customers while giving back, seeing an averaging increase in conversion rates of 15-20%.

What is Opinew?

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is Netcore?

Netcore is a customer engagement and experience platform that creates personalized digital experiences to fuel omni-channel growth.

What is Sendlane?

Sendlane is an email and SMS marketing platform that combines functionality with methodology to increase conversions and total revenue.

What is Carro?

Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Rewind?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is SMSBump?

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

Why use Cause Marketing apps?

Being a socially responsible and conscious brand that gives back to society is just the right thing to do. But taking a slightly more mercenary approach, there are definite benefits available for all parties involved.

Cause marketing apps enable you to give customers a slicker experience (and a reason to feel great about themselves for spending money at your store). Knowing that their purchases are having a positive effect on good causes has been shown to increase conversion rate, boost average order value (AOV) and ramp up long lasting customer loyalty.

So, beyond painting your brand in a positive light, cause marketing can have a tangible positive ROI for your business.

When should you be investing in Cause Marketing apps?

Businesses at any stage of growth can benefit from aligning their promotional activity with a cause marketing strategy. In fact, as cause marketing becomes more widely adopted, you risk putting your brand at a disadvantage by not aligning with a social or charitable cause.

If you’re targeting a younger demographic, be aware that millennials and Gen Z are the most attuned and receptive to cause marketing. 91% of Millennials prefer brands associated with a good cause, compared to the US average of 85%.

There are a wide range of cause marketing apps on the market today and these can flex to suit all budgets. If you’re looking to integrate a solution that promotes a “donation on purchase” on your products, you’ll want to factor in how this will affect your marketing budget (as typically this is how you would fund the donations that you make on behalf of your paying customers).

Who is managing these Cause Marketing apps?

Your Head Of Marketing will likely be driving the move towards a cause marketing strategy, and will play a leading role in ensuring that it's successful. But if you’re integrating apps to help you deliver this kind of promotional strategy, your Product Manager may also wish to help with the selection and promotion of certain “cause-linked” items. For example, this can be a great opportunity to collaborate with a well-aligned influencer whose audience also supports your chosen cause.

To be successful in cause marketing, you need to select a cause that will align well with your target demographic. But be mindful of the potential for controversy and alienating some audience segments when associating your brand with a cause. For this reason, your Founder or CEO may want to have a say in the direction that your cause marketing takes.

What are the most important Cause Marketing features?

When you’re looking for tools to help support the implementation of cause marketing across your store, consider the impact it will have on your checkout experience. We all know the importance of a slick user experience – the slightest inconvenience or confusion can cost you a sale. Don’t let “doing the right thing” negatively impact your conversion rate. Look for cause marketing apps that integrate seamlessly with your existing checkout process, enabling a smooth, friction-free conversion and a happy customer experience.

It’s also wise to look for tools that will help handle the legal and compliance side of your cause marketing campaigns, especially for donation processing and management which can be complex if you’re selling cross-border or within different jurisdictions.

Still unsure what’s right for you?

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