Bringing a mission to your brand.
What is Cause Marketing?
Cause marketing is incorporating a giveback or social good component into your business, such as donating to charity, giving your product away to those in need, or standing up for social justice. Data shows that consumers care more than ever about where there money is going and by incorporating cause marketing, you can not only do good, but also increase conversion rate, sales, and basically make cause marketing a positive ROI investment for your business. It's a big win-win, so what are you waiting for, discover the cause marketing tools that are out there to help you grow your store.
Cause marketing tools are about making it easier to stand for causes, and to make it easier to incorporate causes into your marketing strategy. If you aren't going to fight for a cause, you don't need
Typically your head of marketing is going to be running the campagins through these tools. You will likely involve a lot of your higher level stakeholders in making a decision on what causes to stand for.
Still unsure what’s right for you?
to help you find the right tools to grow your store.