Givz

Givz is a cause marketing platform that helps you get more customers while giving back. They see an average of 15%-20% increase in conversion rate when merchants start using their platform.

Any time you've seen a "for every $100 you spend, we give $5 to charity" type incentive on a site... These are actually quite the pain to setup, run, and be compliant with. Givz is making this process super simple.

The goal with Givz is to donate more to charity than you are giving the user a discount. Anywhere from no discount, sending all the money to charity, to 50/50, etc. tinkering with it to find the right mix for you.

With Givz, the user is given the option to make the donation immediately after purchase. They have 14 days after purchase to claim their donation, and it turns out only 25% of users take up the donation. This means you are getting the front-end benefit of the conversion rate optimization of cause marketing, and then you get a sort of rebate, because about 75% of qualified customers will not redeem the donation.

Upon donation, the customer gets a receipt of the donation. If the customer gets a refund, the brand can refund their donation as well (or leave it, up to you).

Givz allows the customer to donate to any reputable charity they want to. You can limit the charities available if you want.

At the end of every month, Givz invoices you based on the amount accumulated in your account. They take the lump sum and then dish out each individual amount to each charity appropriately. They give you a receipt for your donation so that you can write it off for tax purposes.

Givz donation redemption component and the way that they substitute discounts for cause marketing is what makes them unique. Not everyone that qualifies to donate to charity actually does, which saves you money while increasing conversion rate. This is a sort of equivalent to "mail-in-rebates" which can often be a reason to buy on the front end, but often doesn't get fully taken advantage of by the customer.

Givz is increasing conversion rate by incorporating a cause into the purchase, thus making customers feel more integrated with your brand and like they are helping a just cause. Based on how you set up the donation component, you can also expect the average order value to increase. For example, if you say that donations only occur on orders over $100, more customers will be incentivized to spend over $100.

Givz also increases return on ad spend (ROAS) when you showcase the cause marketing component right there in the ads.

They are also making the process of donating to charity, as a merchant, much simpler, saving your team a lot of time for building a cause marketing campaign.

Typically it's the head of marketing, head of eCommerce, or you as the co-founder or owner who is looking for new and valuable ways to increase conversion rate. You come to Givz to get the framework of the donation setup. It takes only a few minutes to install and get the donation system working.

On top of that, you need to market the cause marketing campaign/system. This might mean adjusting email automation copy to incorporate the campaign, changing advertising messaging, etc. You have to get the word out about the campaign so that customers come to you and want to buy, specifically to help the cause.

If you're discounting heavily, this could be a great alternative. Their team claims it's better across the board than discounting. This is especially powerful for brands looking to build deeper relationships with their customers, brands with strong margin and average order value, merchants that can incorporate cause marketing into other marketing initiatives, such as influencer, advertising, etc.

Stores with really low margins (and not through discounting), or really low average order value will not be able to benefit from a tool like Givz.