DailyKarma started as a consumer facing fundraising tool that has now transitioned into turnkey cause marketing solutions for Ecommerce merchants. They enable merchants, and their customers, to give back to the causes they believe in, right at the point of purchase.
They allow customers to choose a donation tier, for example $1, $5, $10, or a custom amount, on the product detail page, add that donation to cart with purchase, and the backend donation process is automatically handled by DailyKarma in the backend.
On average, there is a 5% - 15% voluntary donation rate for customers. It varies based on the cause, the brand, and the customer, of course.
Some brands offer loyalty points in exchange for donating. Right now they integrate with Smile, LoyaltyLion, and will have Yotpo/Swell and other loyalty programs on the horizon.
They have a widget available on cart and checkout (checkout only available for Plus merchants or custom sites) called “Round Up”, which makes it easy to round up to the nearest dollar (or more) and donate to a cause.
For larger partners, Daily Karma sends a purchase over every month for the donation amount and then receives the donation funds and processes it to the correct charities appropriately.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.