What are Content Marketing apps?
Every site has content, and truthfully, nearly all Ecommerce stores should at some point invest in a robust content marketing strategy that helps you rank better in search engines, bring awareness to problems and products, and drive revenue through the process of handling objections, proving value, increasing trust, and all the good things that happen from sharing information. Content marketing apps are designed specifically to make it easier to produce, organize, share, and sell with content marketing. They support the content initiative of your team.
Content Marketing
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Content marketing apps are going to be for brands investing in a robust, often written, content marketing strategy. I'm talking about a blog. If you're trying to rank high for keywords in your niche industry, this is the category for you.
The more complicated your product offering, the more confused prospects and customers are, the more valuable a great content marketing strategy will become. You should consider your investment in content relative to your overall marketing budget. Most Ecommerce brands are investing a majority of their budget into advertising, influencers, and social, which is fine. Reserving 5%-10% of that for written and visual content can amplify the other channel activities. Try to save some budget for it.
Other brands may be completely reliant on content for search rankings which