AmberEngine is an SEO (Search Engine Optimization) focused Product Information Management tool (commonly called a PIM). Their secret sauce is the scoring and flagging what they are doing within their tool to make it easy for your team to ensure that every product is properly structured.
Get your own data in order. Manage all the different versions of your data that you want to send out to your various channels, partners, re-sellers, wholesalers, etc.
You can easily set up functions that manipulate your fields (product name, pricing, etc.). For example, if the product name contains the brand name, perhaps we want to remove the brand name, or put it at the end of the product name, etc. Or if you want to adjust pricing for products you sell on a certain channel, that can be automatically done - converting from inches to feet, bulk editing shipping costs and dimensions, etc.
They have an assets library that allows you to assign images and assets to 1 or more products, as appropriate. So if that Christmas lifestyle photo with 5 products in it becomes outdated, you can one click delete it and it will remove it from all 5 products, as opposed to having to go to each product and delete the repeat photo over and over. They automatically allow you to store your highest quality images, and when exporting that data, you can select the quality of the export you want, the file type and size, and the export will automatically be configured appropriately.
With their channel features, you can easily drag and drop channel templates from your channel into their system to instantly understand the conditions that you need to meet when sending information over to that channel. You get a score based on those conditions, and flags that show you which fields aren’t matching the conditions. For example, if you sent 37 colors over to Wayfair, but they only allow 25 values, you can see the flag, adjust the existing values to meet conditions, like setting the “Amber” color to “Gold,” and from there all future imports of “Amber” will automatically transform to “Gold.”
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.