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The Best Search Engine Optimization (SEO) Apps for Ecommerce

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What are the best search engine optimization (SEO) apps for Ecommerce?

There are thousands of sub-par SEO tools out there, which probably makes SEO tools the most convoluted category of them all. For that reason, my first recommendation for finding a great solution is looking for something that is clearly being actively worked on by developers. Many SEO tools were created quickly and are poorly maintained, avoid those. And some even slow down page speed load time- which is BAD for SEO, how ironic.

SEO tools come in quite a variety. You have tools that help you manage your title tags, meta descriptions, and meta images. You have tools that help improve your page structure for better "indexability," and of course you have tools that promise to help your pages load faster, often by minimizing image file sizes, minifying javascript, making scripts lazy load, and fixing some basic on-site coding functionality.

Search Engine Optimization

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What is EKOM by Writerly AI? is an online platform designed to enhance the writing experience and improve the quality of written content.

What is Opinew?

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is Yottaa?

Yotta is a page speed load time optimization tool designed that boosts conversion rate by controlling the loading of 3rd party tools on your site.

What is AmberEngine?

AmberEngine is an SEO focused Product Information Management (PIM) tool that scores and flags your data, getting it in order for various distribution channels.

What is AmpifyMe?

AmpifyMe fundamentally changes your site to load faster.

What is m19?

Empowering brands to optimize their advertising campaigns on Amazon.

What is Yoast SEO?

It offers a wide range of tools, guides, and services aimed at helping website owners and content creators optimize their online presence.

What is Macaroni?

Macaroni is an end-to-end SEO platform designed specifically for Shopify users.

What is EKOM by Writerly AI? is an online platform designed to enhance the writing experience and improve the quality of written content.

What is Particl?

Real-time product sales and pricing data. Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of eCommerce.

What is SuperStore Systems?

Easily bring in 3rd-party products and services to your B2C and B2B eCommerce store.

What is Tidio?

All-in-one customer experience solution with live chat, AI chatbots, and multichannel communication

What is Moast? is a solution that eCommerce brands can use to connect their prospective customers with existing customers for real life demos.

What is Decile?

Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.

What is

Fera is all about helping merchants gather and display customer reviews and user generated content to actually have an effect on sales.

What is Omnisend?

Omnichannel Marketing Automation Built for Ecommerce

Why use Search Engine Optimization apps?

SEO apps are always going to be an important part of the Ecommerce tech tool stack. You need to be paying attention to how your pages rank in Google, and what those listings look like. You are especially going to benefit from SEO apps at a few key points of scale: starting, 10k visitors/month, 50k visitors/month, 100k visitors/month, and 500k visitors/month. At each point of scale, you will find yourself with enough budget to warrant a decent investment into a new SEO app or consultatative service.

When should you be investing in Search Engine Optimization apps?

When starting out, you should have a tool that helps you track basic Search Engine Result Pages (SERPs) and how your listings look in Google. As you approach the 10k visitors/month, it is worth investing in a tool that can minimize image file sizes and ensure that javascript is loading properly and asynchronously.

Once you hit 50k visitors a month, you may find it worth it to do a $1k-$5k SEO overhaul, and maybe invest in a tool like Edgemesh. When you hit 100k visitors a month, you may consider investing in a headless commerce platform like Nacelle or Shogun FrontEnd, and maybe even your own mobile app, which isn't necessarily an SEO tool but it does improve the load time experience of your existing customers.

After 100k visitors a month, you have to continuously be investing in SEO and improving page speed load time as well as looking at technical ranking factors and working to improve them.

Who is managing these Search Engine Optimization apps?

SEO apps are managed by the marketing team, and sometimes the developer team. Some of the tools are "set and forget" but most require frequent check ins to understand what is working, and what isn't, and you as the "head of SEO" need to be continuously improving your strategy, tackling new keywords, changing existing product details and descriptions to match trends and consumer behavior, etc.

What are the most important Search Engine Optimization features?

You are of course looking for tools that can help you rank better, get more "free" traffic, and take a user from the journey of searching for a keyword, to discovering your brand, and then buying from you. That means these tools should understand your rankings in the SERPs. They should understand good title and meta description field lengths, keyword usage, and strategy. And they should help you make better decisions when writing your next product description, blog post, or landing page.