Talkoot

While other PIMs are looking to be “the single source of truth,” Talkoot freely admits that there isn’t one single source. There are multiple stories that are being told around your product, and you need to have collateral to support each of them. This is a very unique take on what has traditionally been more of an “information storage” type product.

Because they are focused on collaboration, their tool in some ways has functionalities of a project management system, like a Monday or Asana, but specific to the tasks and jobs that need to be done by the merchandising and product departments. Typically you can actually phase out your project management tool for this part of the process (you keep it for other business oriented tasks, but don’t need it now for product listings, yay!).

Talkoot gives you two big wins:

1. Operational Efficiency - getting your team to work faster and collaborate more on product catalogs.
2. Conversion Rate Optimization - because your listings are updated faster and the descriptions are being empowered by AI, you’re going to start to naturally improve the conversion of your copy.
   

Talkoot is for that head of Ecommerce, head of product, or head of operations who is neck deep in spreadsheets, constantly updating product descriptions, maintaining listings, adjusting listings, uploading images, getting size and style guides.

Talkoot is typically for established merchants doing at least $1mm, with at least 100 SKUs, but often more than 500 SKUs, or a constantly changing SKU set, or constantly changing copy for their SKUs (like you have to change the copy for each holiday or season).

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Talkoot is not for starting stores, even if you have a high SKU count. Starting stores should likely stick with the spreadsheets until revenue grows and you can be certain that a PIM will help the business grow.

Typically you might invest in a PIM around the time you have one person fully dedicated to keeping the product listings up to date. If updating SKUs is only 1/5th of your ongoing job, you probably don’t need a full-fledged PIM. But if you’re hiring a person to take this job off your plate, you may want to empower that employee with a PIM, to optimize their time.

Of course if you have a low SKU count, or perhaps your product descriptions don’t change very often, you don’t need Talkoot.