Talkoot is the Product Information Management (PIM) built specifically for Direct To Consumer (DTC) brands. They have a specific goal of turning your product information - your images, your descriptions, etc. - into a story that your consumers will relate to and buy from.
They have an AI copywriting engine that can help you draft a great story for each of your products, and optimize those stories by channel, and eventually even by visitor (I’m talking personalization here, which is super cool!). The AI engine gets trained based on your brand voice and can be tuned and tweaked to things like changes in brand, seasonality, etc.
And they have the ability to flag, collaborate, comment, and update the status on all of your products so that other teammates can see the status, make notes, and basically just get stuff done, and fast.
They have an automated brand check that operates like a sort of spell check, but not just for words, but for phrases that you don’t want to use for your brand, such as “improves performance,” “anti-microbial,” and other terminologies that may get you in trouble with certain channel partners or legal.
In their platform, you can create jobs for your teams, select the content needed for the job (and you can even build templates, such as the “Amazon” template for the job, assign the job to a team member, and follow their progress to completion.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.