Would you like to write for eCommerce Tech? We're looking for Guest Bloggers >>> Apply here

Read eCommerce Tech Blogs by 
Ben Luong

Senior Google Ads & GA4 Consultant

Bio

Ben is a Google Ads and Google Ads expert with 20 years of experience in online marketing. He believes that "revenue solves all known problems".

Connect with 

Ben Luong

 here:

Read 
eCommerce Tech Blogs by 
Ben Luong

Server-Side Tracking Is Being Oversold to eCommerce Stores
Server-side tracking isn’t a magic fix for eCommerce stores. Learn what it actually solves, where it falls short, and what to consider first.
Ben Luong
May 14, 2026
May 14, 2026
Read now