Best Price Testing Tools for eCommerce
You’ve built the product. Nailed the branding. The traffic is rolling in. But here’s a question too few eCommerce brands ask: Are you charging the right price? Pricing isn’t just a number—it’s a lever. Small changes can dramatically shift your conversion rate, average order value, and even how your brand is perceived. Yet most founders guess and stick. Meanwhile, growth-minded brands are quietly running price tests that help them find that sweet spot between conversion and margin. With the right price testing tools, you can test different price points, monitor shopper behaviour, and unlock insights that would’ve taken months (or painful mistakes) to learn the hard way. Because data doesn’t lie. And when you stop guessing, you start growing—with confidence. Explore our best price testing tools stack for your eCommerce store below.
AI-powered pricing tool that adapts to market trends and shopper behavior to maximize eCommerce sales and profits.
AI-driven pricing optimization solutions to help retailers maximize revenue and profitability through dynamic price adjustments.
Uses machine learning to find the perfect dynamic discounts, upsells, and cross-sells for your customers, saving you money while still increasing AOV
An AI-powered platform that personalizes eCommerce deals and offers in real-time to boost conversions and average order value.
A competitive price tracking and monitoring tool that allows you to maintain competitive pricing without sacrificing profitability.
The premier AI negotiation platform, adept at fostering mutually beneficial outcomes on a grand scale.
A comprehensive platform dedicated to empowering Shopify merchants to enhance their profitability and customer engagement.
What are Price Testing tools?
Price testing tools help eCommerce brands run controlled experiments to understand how different price points affect customer behaviour. In simpler terms? They help you test whether charging $49 or $59 makes a bigger impact on your bottom line.
These tools work by segmenting your traffic and showing different prices to different users—often without the shoppers even realizing they’re part of a test. Then, they collect data on conversions, revenue per visitor, cart abandonment, and more.
But it’s not just about finding the lowest price that converts. It’s about finding the price that drives the most profitable growth. These tools help you balance volume and margin, tap into buyer psychology, and make sure you’re not leaving money on the table—or scaring people off by charging too much.
In short, price testing turns your pricing strategy from a guessing game into a performance engine.
Why use Price Testing software?
Because pricing is one of the most powerful (and overlooked) levers in your business.
You wouldn’t launch an ad campaign without testing headlines or creatives. So why launch pricing without testing it? Even a 5-10% change in price can massively impact conversion rates, AOV, and customer lifetime value.
Price testing tools give you real, statistically significant data about how your audience responds to different price points. And instead of relying on gut feelings or copying competitors, you get insights tailored to your product, brand, and buyer.
These tools are also helpful during product launches, seasonal promotions, or when expanding into new markets. You can test bundles, discounts, anchor pricing strategies, or psychological price points (like $49.99 vs. $50) to see what resonates best.
The result? More confident decisions, better margins, and optimized growth—without adding new products or more ad spend.
When should you invest in Price Testing software?
If you consistently make sales and wonder whether your current pricing is leaving money on the table or suppressing conversions, it’s time to test.
You’ll especially benefit if:
- You’ve never formally tested your pricing strategy
- You’re launching a new product or bundle
- Your margins are tight, and you need to optimize for profit
- You’re planning a price increase and want to minimize backlash
- You suspect different customer segments would pay different amounts
Bottom line? If pricing is driving you crazy, it’s time to stop guessing and start measuring.
Who in your team is managing Price Testing software?
Typically, this lives with whoever’s responsible for revenue strategy—often a founder, Head of Growth, or someone in performance marketing. In larger teams, it might fall under pricing analysts or CRO (conversion rate optimization) specialists.
Because price touches so many parts of your business—brand perception, profitability, customer expectations—the person running these tests must have access to analytics and a clear understanding of your margins.
You don’t need a data scientist to get started, but you do need someone who understands the basics of testing: sample sizes, statistical significance, and how to interpret what the numbers are telling you.
What are the most important features to consider when buying Price Testing software?
You’re dealing with sensitive material here—real money and real customers. So, your tools need to be accurate, seamless, and capable of handling the nuances of eCommerce pricing.
Key features to look for:
- A/B or Multivariate Testing – Run multiple price points at once to compare performance in real time.
- Customer Segmentation – Test prices based on geography, device type, behaviour, or referral source.
- Dynamic Pricing Options – Some tools let you adjust prices in real time based on demand or stock.
- Analytics & Reporting – Track conversion rates, revenue per visitor, cart abandonment, profit margins, and statistical significance.
- Integration with eCommerce platforms – Your tool should work smoothly with Shopify, WooCommerce, BigCommerce, etc.
Control Groups & Rollback Options – Ensure you can measure against a baseline and revert quickly if needed.