What is CartStack?
CartStack is a cart abandonment platform that offers a full suite of website abandonment campaigns and tools. It is able to capture behavioral data from your customers in real time as they navigate, add to cart and begin checking out on your site. From that data, they are able to generate campaigns to recover sales that have been abandoned.
Conversion Rate Optimization
- Abandoned Cart Email Campaigns
- Campaign Optimization Tools
- Real Time Data Capture
- Visitor Journey Tracking
- Optimized Email Deliverability
- Advance Campaign Reportings
- Enriched Contact Reports
- Everything on the BASIC plan
- SMS Text Render Campaigns
- Send My Cart Campaigns
- Browser Push Notifications
- Real-Time Site Abandonment Notifications
- Automatic Product Recommendation Engine
- Abandoned Session Recordings
- Cookie Pool Abandonment Email Database
- Enriched Business Data (B2B)
- Custom Domains
- Unlimited Sites
- Data and Javasript API
- Everything on the PRO plan
- Manage Multiple Accounts
- Whitelabel Weekly Email Reports
- Multi-User Setup with Permissions
- Aggregate Reporting
How Will CartStack Work With My Ecommerce Store?
What makes CartStack different than competitors?
CartStack really puts their money where their mouth is, offering a free trial that is not based on a time frame, but on actual results. They allow you to use their product completely free until you have recovered $1,000 in revenue. That is a huge way to really see how a product works for you. They also offer free email crafting services, even with their free trial, so you can get the most out of their platform. And again, they are a market leader in cross-channel abandon cart, focused on just this one issue, which is one of the biggest issues in Ecommerce.
What metrics is CartStack going to improve for my Ecommerce store?
What you’re looking for metric-wise is an overall increase in revenue. But you also want to understand recovered revenue tracked from CartStack, changes in your conversion rate, and you’re looking for more abandon cart email sends and or SMS’s (or whatever other channel) than your previous provider. You want as many going out as possible, the more sends, the more recovered revenue you will get.
Who has to manage CartStack and how long does it take to setup?
Setup can be done in a few minutes. All you have to do is install a simple tracking code in the global header of your website along with a confirmation page URL and then you can generate your messages. The confirmation page URL allows CartStack to know when a customer converts so they can be removed from the abandonment campaigns.
When should you use CartStack?
Everyone should be utilizing some kind of cart abandonment tool. But this will be most impactful for established businesses. This isn’t a magic bullet for all those new store owners that say in the Facebook forums, “I spent $100 on traffic and got all these add to carts but no sales.” People did that because of your jenky brand and lack of product-market fit. You’re not going to get your first sale because you implement this tool.
That being said, if you’re generating revenue consistently and are seeing high abandoned cart rates, this could really help solve that issue.
When shouldn't you use CartStack?
If you don’t have a lot of website traffic and aren’t seeing that much revenue from your site, you probably don’t need a cart abandonment tool right away. That being said, you should definitely work it into your marketing plan.
Sometimes you may want to focus on a channel, rather than a stage of the funnel, I get it. If you’re low on bandwidth, or don’t consider abandoned carts a big problem for you right now, perhaps what you’re doing with your email service provider or some other 3rd party tool, is good enough for now.