Combining Amazon and non-Amazon Media Leads to Over 100% Growth for SmartyPants
Founded in 2011 by a group of concerned parents and leaders in health & wellness, SmartyPants is on a mission to simplify health without sacrificing quality. As industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging, the brand wanted to apply this same philosophy to its advertising campaigns.
SmartyPants launched on Amazon.com in April 2015 and relied on Amazon Advertising, including Sponsored Display, to help grow their brand presence and drive sales. In 2019, the team decided to include paid search and social media to scale their business and reach shoppers off Amazon sites. To holistically measure how the off-Amazon campaigns impacted shopping activity and sales, SmartyPants registered for the Amazon Attribution beta.
To help craft their new digital marketing strategy, SmartyPants partnered with Quartile, an Amazon Advertising solution provider integrated with Amazon Attribution through the Amazon Advertising API. Quartile’s exclusive integration with Amazon Attribution provides a scalable way for sellers to measure and optimize their ad campaigns both on and off Amazon.com within a single platform.