How Doe Lashes Drives Revenue with a Shop Quiz & Advanced Email Personalization
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Growing and Personalizing Their Email Marketing Channel
Doe Lashes’ focus on email marketing has been critical to their success. They use Klaviyo to send every email — cart abandonment, welcome series, post-purchase and more. They were quickly trying to think of ways that they could increase revenue through this channel, while providing a more personal customer experience. That’s when they implemented an embedded Octane AI Shop Quiz on their Shopify store, called the Lash Quiz.
What you will learn
What is Shop Quiz?
Get to Know Your Customer Through a Virtual Experience
Sending Shop Quiz Data to Klaviyo
Collecting Data-Enriched Email Opt-ins
Sending Custom Properties to Klaviyo
Segmenting Email Flows with Quiz Data
Sending Targeted Email Marketing Campaigns
Increasing Revenue and Email Opt-ins