Growing and Personalizing Their Email Marketing Channel
Doe Lashes’ focus on email marketing has been critical to their success. They use Klaviyo to send every email — cart abandonment, welcome series, post-purchase and more. They were quickly trying to think of ways that they could increase revenue through this channel, while providing a more personal customer experience. That’s when they implemented an embedded Octane AI Shop Quiz on their Shopify store, called the Lash Quiz.