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How to Accelerate the Growth of Your Ecommerce Store Chapter 3: Conversion Best Practices

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This chapter’s topic is a bit further down the funnel: Best practices for conversion and moving shoppers towards the checkout page. The overarching theme is to reduce uncertainty for your shoppers. There are a lot of screenshots and examples in this chapter, so for easy future reference, I’ll summarize the best practices here for you:

What you will learn

Consistently Use One Color for Important Actions
Prioritize one CTA per "view"
Use Big, Clear Product Images
Show Trust Signals