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THE ECOMMERCE PLAYBOOK THE FASHION & APPAREL
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About
Built for the e-commerce Fashion & Apparel industry, this playbook will walk you through expert tips on how to take action on your analytics to maximize profitability. We’ll look at the top 5 questions our fashion & apparel clients are asking, and apply a “learn, act, measure” methodology designed to help you drive growth for your business.
What you will learn
Which acquisition product(s) have the highest retention & lifetime revenue?
How can I capitalize on the products that drive valuable, long-term customers?
What is the incremental lift to my LTV from my ambassador program, and which products are most attractive to their following?
What is the seasonality of my product offering?
Which products do customers return the most, and why?
How can I better personalize product offers in my re-engagement efforts?