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The Ultimate Marketer’s Guide to Customer Data Platforms

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76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization, etc) during the Pandemic, according to McKinsey. On top of that, the era of the cookieless world emerges, and third-party data are no longer useful. With marketers facing new challenges delivering personalized customer experiences, CRM systems fail to provide the proper tools to face those challenges. Learn why Customer Data Platforms turn out to be a solution here

What you will learn

While cookies are on the wane, will we have a data savior?
Marketing’s survival during the digital apocalypse
First and zero-party data as true heroes of these harrowing times
CRM proves insufficient in the struggle
CDP as the ultimate stopgap to the crisis