D-Congress 2027

D-Congress is Northern Europe's flagship retail and eCommerce gathering, held over two days at Svenska Mässan (the Swedish Exhibition & Congress Centre) in the centre of Gothenburg, Sweden.

It's a large-scale conference and expo rolled into one, run by Svensk Handel, bringing together thousands of decision-makers, innovators and solution partners to shape what's next in commerce. The 2027 edition runs under the theme "Powering Fandom – Creating Icons," putting cultural relevance and brand impact front and centre.

Expect a high-energy, content-dense two days spread across multiple curated stages, a big exhibition floor, and a festival-style finale built for real connections.

If you work in eCommerce, here's what you'll get out of it:

• Learn across culture and commerce: a programme spanning AI, retail media, the attention economy, B2B and B2C reinvention, brand building and leadership, all built for practical takeaways
• Hear from the best: candid case studies and global perspectives from a world-class lineup of retail leaders, founders and cultural voices, with concrete ideas to sharpen acquisition, conversion and retention
• Benchmark your setup: a large expo floor of commerce platforms, CX tools, payments, data and fulfillment partners, so you can spot quick wins and longer-term upgrades
• Grow your network: 5,000+ peers across retail and eCommerce, from brand leaders and digital operators to tech pioneers looking to collaborate
• Experience the finale: the D-Congress Festival, the cultural high point of the event, with two stages, live music from leading Swedish artists, festival food and a room full of people shaping what comes next
• Leave with a plan: an action list tailored to your priorities, whether that's omnichannel experience, data-driven growth, cross-border expansion or sustainable commerce

This is a paid event.

Check the event website below for full details on the agenda, stages, speakers, exhibitors and tickets.